Regional Marketing Strategy Manager

Jobtailor; Arizona; On-site; USD 65,000 - 95,000; Full time

Job summary

Popeyes is seeking a Regional Marketing Manager to develop and execute regional plans supporting franchisee sales, traffic, and profitability across the West US division. You will collaborate with franchisees and cross-functional teams to translate insights into local actions and optimize DMA fund usage.

Responsibilities include leading marketing initiatives, analyzing regional performance, maintaining brand standards, and preparing for DMA and business review meetings.

Qualifications

• Bachelor’s degree required; Business, Marketing, Sales or related field preferred.
• 3–5 years of relevant work experience.
• Strong project management, organizational and multitasking skills.
• Data-driven mindset with ability to use data to optimize performance.
• Effective interpersonal and influencing skills.
• Excellent written and verbal communication skills.
• Ability to present to franchisees and senior leadership on a regular basis.
• Advanced proficiency in Excel and PowerPoint.
• Willingness to travel frequently, minimum 25% travel.

Responsibilities

• Develop and execute regional marketing plans supporting franchisee sales, traffic, and profitability across the West US division.
• Leverage offers, coupons, local media, merchandising, catering, and local innovation initiatives.
• Analyze regional business performance and identify opportunities and performance gaps.
• Translate insights into actionable plans for franchisees and field partners.
• Partner with franchisees on strategy and effective local execution.
• Collaborate with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology.
• Recommend and optimize DMA fund usage.
• Lead preparation for and participate in DMA and business review meetings.
• Build and maintain relationships with key franchisees.
• Ensure adherence to Popeyes brand standards, LSM, processes, and marketing playbooks.
• Maintain and improve local marketing playbooks and franchisee tools.
• Report to the Director of Field Marketing, PLK US

Skills

Project management

Organizational skills

Multitasking

Analytical mindset

Communication skills

Presentation development

Microsoft Excel

Microsoft PowerPoint

Education

Bachelor’s degree in Business, Marketing, Sales, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

• Develop and execute regional marketing plans supporting franchisee sales, traffic, and profitability across the West US division
• Leverage offers and coupons, local media, merchandising, catering, and local innovation initiatives
• Analyze regional business performance and identify opportunities and performance gaps
• Translate insights into actionable plans for franchisees and field partners
• Partner with franchisees on strategy and effective local execution
• Collaborate with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology
• Recommend and optimize DMA fund usage
• Lead preparation for and participate in DMA and business review meetings
• Build and maintain relationships with key franchisees
• Ensure adherence to Popeyes brand standards, LSM, processes, and marketing playbooks
• Maintain and improve local marketing playbooks and franchisee tools
• Report to the Director of Field Marketing, PLK US

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• 3–5 years of relevant work experience
• Strong project management, organizational, and multitasking skills
• Business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
• Effective interpersonal and influencing skills
• Strong problem-solving and critical thinking skills
• Excellent written and verbal communication skills
• Ability to develop and deliver presentations to franchisee regularly and senior leadership as needed
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Willingness and ability to travel frequently for in-person franchisee visits
• Minimum 25% travel

Core Competencies

Demonstrates expertise in developing and executing regional marketing plans, leveraging data analysis to inform strategies, and building strong relationships with franchisees. Proficient in project management and effective communication, ensuring adherence to brand standards and optimizing local marketing initiatives.

Highest-signal resume keywords

• Regional Marketing Plans
• Data Analysis
• Project Management
• Interpersonal Skills
• Microsoft Office Suite

ATS Optimization Keywords

Hard Skills

• Business Acumen
• Analytical Mindset
• Performance Optimization
• Presentation Development
• Marketing Strategy

Soft Skills

• Organizational Skills
• Multitasking Skills
• Problem-Solving Skills
• Critical Thinking Skills
• Influencing Skills

Industry Keywords

• Franchisee Relations
• Local Marketing
• Brand Standards
• Marketing Playbooks
• DMA Fund Usage

Tools & Technologies

• Microsoft Excel
• Microsoft PowerPoint