Director, Strategic Restaurant Marketing

Jobtailor; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Rewards Network in Chicago seeks a senior sales-focused professional to partner with executives and manage national restaurant prospects. You will craft compelling campaigns and sell marketing services and capital products from concept through execution.

The role requires deep restaurant industry knowledge, exceptional communication, and the ability to translate complex business needs into data-driven insights.

Qualifications

• Deep knowledge of the restaurant industry and its business dynamics.
• Ability to understand customer needs, position products, and handle objections.
• Capable of clarifying complex business situations and delivering clear analyses.
• Experience creating clear communications, presentations, and customer-facing summaries.
• Experience engaging with senior leaders and asking detailed questions.
• Ability to ramp quickly into ambiguous programs and work independently.
• Bachelor's degree in business or related field (preferred)
• 7+ years in sales, business development, marketing, or related roles (preferred)
• At least 3 years supporting or within the restaurant industry (preferred)

Responsibilities

• Manage significant restaurant prospects and customers.
• Participate in sales meetings for marketing services and capital products.
• Answer prospect questions, overcome objections, and understand prospect needs.
• Communicate multi-channel marketing campaigns and offer strategies from concept through execution and analysis.
• Create compelling stories and presentations communicating Rewards Network's value proposition.
• Partner with Creative Marketing to ensure visuals communicate the appropriate message.
• Partner with Finance and Data Science analysts to support messages with accurate data, analysis, and insights.
• Direct the restaurant marketing team in crafting personalized sales pitches and differentiated customer value propositions.
• Interact with customers to source feedback and understand business, solution, and product needs.
• Develop understanding of the competitive environment and competitors' product language.
• Own delivery of regular Business Reviews for customer retention.
• Collaborate across Marketing, Sales, Customer Service, and Operations Leadership to acquire and retain restaurant customers.
• Uphold Rewards Network's company values

Skills

Restaurant industry expertise

Sales and business development

Marketing solutions design

Customer needs analysis

Presentation creation

Data analysis

Multi-channel campaign management

Communication skills

Problem-solving

Collaboration

Objection handling

Adaptability

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Tools

CRM software

Marketing analytics tools

Data visualization tools

Job description

• Partner with the Senior Vice President of Sales and Divisional Vice Presidents to manage significant restaurant prospects and customers


• Participate in sales meetings for marketing services and capital products with sophisticated, national restaurant enterprises


• Answer prospect questions, overcome objections, and understand prospect needs and concerns


• Communicate multi-channel marketing campaigns and offer strategies from concept through execution and analysis


• Create compelling stories and presentations communicating Rewards Network's value proposition


• Partner with Creative Marketing to ensure visuals communicate the appropriate message


• Partner with Finance and Data Science analysts to support messages with accurate data, analysis, and insights


• Direct the restaurant marketing team in crafting personalized sales pitches and differentiated customer value propositions


• Interact with customers to source feedback and understand business, solution, and product needs


• Develop understanding of the competitive environment and competitors' product language


• Own delivery of regular Business Reviews for customer retention


• Collaborate across Marketing, Sales, Customer Service, and Operations Leadership to acquire and retain restaurant customers


• Uphold Rewards Network's company values

Requirements

• Deep and extensive understanding of the restaurant industry, specifically the business of restaurants


• Exceptional ability to understand customer needs, position products effectively, manage objections, and design marketing solutions


• Ability to clarify complex business situations, apply frameworks, simplify messages, and define appropriate analysis


• Experience creating clear, sophisticated communication materials, presentations, customer-facing summaries, analysis, and insights


• Experience interacting with senior leaders and asking detailed questions to clarify complex situations


• Ability to ramp quickly into ambiguous, in-flight programs and operate independently within days or weeks


• Bachelor's degree in business, marketing, or related field (preferred)


• 7+ years of experience in sales, business development, marketing, or similar role (preferred)


• At least 3 years working directly supporting or within the restaurant industry (preferred)

Core Competencies

Demonstrates a deep understanding of the restaurant industry and excels in creating sophisticated marketing solutions that effectively address customer needs. Proven ability to collaborate across departments and deliver compelling presentations that communicate value propositions.

Highest-signal resume keywords

• Restaurant Industry Expertise


• Sales and Business Development


• Marketing Solutions Design


• Customer Needs Analysis


• Presentation Creation

Hard Skills

• Marketing Strategy


• Data Analysis


• Customer Relationship Management


• Business Review Delivery


• Multi-Channel Campaign Management

Soft Skills

• Communication Skills


• Problem-Solving


• Collaboration


• Objection Handling


• Adaptability

Certifications & Qualifications

• Bachelor's Degree in Business


• Bachelor's Degree in Marketing

Industry Keywords

• Restaurant Business


• Customer Retention


• Competitive Analysis


• Sales Pitches


• Marketing Services