Regional Marketing Strategy Lead, West US (25% Travel)

Popeyes Louisiana Kitchen; Los Angeles (CA); Presencial; USD 105.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Fertility benefits

401(k) match

Time-off programs

Disability insurance

Telemedicine & mental wellness

Descripción de la vacante

Popeyes Louisiana Kitchen in the US West region seeks a Manager, Regional Marketing Strategy to craft and execute regional plans that boost franchisee sales, traffic and profitability. You’ll partner with franchisees and cross-functional teams—from Field Ops to Digital—to align locally with national strategies.

Requires a bachelor’s degree and 3–5 years of experience, travel about 25%+, and strong analytical, presentation, and Excel/PowerPoint skills.

Formación

• Bachelor’s degree in Business, Marketing, Sales, or a related field.
• 3–5 years of relevant work experience in marketing or similar roles.
• Strong project management, organizational, and multitasking skills.
• Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance.
• Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed.
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Willingness and ability to travel frequently for in-person franchisee visits.

Responsabilidades

• Develop and execute regional marketing plans to drive franchisee sales, traffic, and profitability.
• Analyze regional performance and identify opportunities and gaps.
• Partner with franchisees to align strategy and local execution.
• Collaborate with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to align with national strategy.
• Lead DMA funding recommendations and participate in reviews.
• Build relationships with key franchisees, focusing on top partners.
• Ensure brand standards using Popeyes LSM and playbooks.
• Maintain local marketing playbooks and franchisee tools.

Conocimientos

Project management

Analytical mindset

Interpersonal skills

Communication skills

Problem solving

Excel

PowerPoint

Travel frequently

Educación

Bachelor’s degree in Business, Marketing, Sales, or a related field

Descripción del empleo

Popeyes Louisiana Kitchen in the US West region seeks a Manager, Regional Marketing Strategy to craft and execute regional plans that boost franchisee sales, traffic and profitability. You’ll partner with franchisees and cross-functional teams—from Field Ops to Digital—to align locally with national strategies.

Requires a bachelor’s degree and 3–5 years of experience, travel about 25%+, and strong analytical, presentation, and Excel/PowerPoint skills.