Franchise Marketing Lead

Jobtailor; Illinois; On-site; USD 70,000 - 110,000; Full time

Job summary

Jobtailor is seeking a results-driven marketer to accelerate ampm's franchise ecosystem growth across the East of the Rockies. You will translate business priorities into actionable campaigns, create sales tools and customer communications, and collaborate with Sales, brand, CRM, events, and cross-functional teams to drive acquisition and retention.

The role requires 3–5 years in B2B marketing or franchise development support, strong analytical and communication skills, and the ability to manage

Qualifications

• 3–5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support
• Experience preferably within a matrixed organisation
• Ability to translate commercial growth priorities into structured marketing plans, prospect journeys, sales tools, and customer-facing communications
• Analytical capability to interpret market and customer insight and evaluate campaign performance
• Strong communication, influencing, and relationship management skills
• Ability to work across Sales, internal partners, agencies, and prospective franchisee audiences
• Proactive problem-solving capability and judgment to adapt plans and content
• Working knowledge of CRM, digital marketing, event marketing, and content optimization
• Project management rigor to deliver materials, campaigns, events, and vendor-supported activity on time and on brand
• B2B customer acquisition marketing
• Sales enablement
• Value proposition development
• Customer journey mapping
• CRM and lead nurture campaigns
• Content localization
• Campaign planning and optimization
• Event and prospect engagement marketing
• Performance reporting
• Stakeholder and vendor management
• Up to 25% travel should be expected
• Employment may be contingent upon drug screening, medical review, and background checks depending on the role

Responsibilities

• Support growth of the ampm brand across the East of the Rockies footprint
• Partner with Sales to acquire new franchisees from the existing bp and Amoco customer base
• Translate commercial priorities into marketing plans, sales enablement resources, customer-facing content, and targeted engagement activity
• Develop acquisition-focused collateral, sales enablement resources, and customer communications
• Activate and communicate the ampm franchise value proposition
• Use market insight, customer intelligence, and Sales input to identify priority opportunities
• Develop annual and campaign-specific marketing plans with Sales, brand, CRM, events, and cross-functional partners
• Define marketing approaches for prospect meetings, events, presentations, and follow-up activity
• Coordinate in-person and digital engagement for prospective franchisees
• Measure, test, and optimize messaging, content, channels, and campaigns
• Recommend process improvements to improve effectiveness, efficiency, and scalability
• Ensure activity and communications comply with bp brand, legal, regulatory, tax, and language requirements
• Manage agency and vendor relationships supporting B2B acquisition programs and events
• Monitor and report acquisition marketing performance, lead progression, content effectiveness, and conversion opportunities
• Resolve partner issues and align Sales, marketing agencies, and internal partners
• Support campaign metrics and OKRs while improving Hub utilization, asset reuse, and sales enablement availability
• Up to 25% travel should be expected
• Employment may be contingent upon drug screening, medical review, and background checks depending on the role

Skills

B2B Customer Acquisition Marketing

Sales Enablement

Campaign Planning And Optimization

Stakeholder And Vendor Management

CRM And Lead Nurture Campaigns

Tools

CRM

Digital Marketing

Event Marketing

Content Optimization

Job description

• Support growth of the ampm brand across the East of the Rockies footprint
• Partner with Sales to acquire new franchisees from the existing bp and Amoco customer base
• Translate commercial priorities into marketing plans, sales enablement resources, customer-facing content, and targeted engagement activity
• Develop acquisition-focused collateral, sales enablement resources, and customer communications
• Activate and communicate the ampm franchise value proposition
• Use market insight, customer intelligence, and Sales input to identify priority opportunities
• Develop annual and campaign-specific marketing plans with Sales, brand, CRM, events, and cross-functional partners
• Define marketing approaches for prospect meetings, events, presentations, and follow-up activity
• Coordinate in-person and digital engagement for prospective franchisees
• Measure, test, and optimize messaging, content, channels, and campaigns
• Recommend process improvements to improve effectiveness, efficiency, and scalability
• Ensure activity and communications comply with bp brand, legal, regulatory, tax, and language requirements
• Manage agency and vendor relationships supporting B2B acquisition programs and events
• Monitor and report acquisition marketing performance, lead progression, content effectiveness, and conversion opportunities
• Resolve partner issues and align Sales, marketing agencies, and internal partners
• Support campaign metrics and OKRs while improving Hub utilization, asset reuse, and sales enablement availability

Requirements

• 3–5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support
• Experience preferably within a matrixed organisation
• Ability to translate commercial growth priorities into structured marketing plans, prospect journeys, sales tools, and customer-facing communications
• Analytical capability to interpret market and customer insight and evaluate campaign performance
• Strong communication, influencing, and relationship management skills
• Ability to work across Sales, internal partners, agencies, and prospective franchisee audiences
• Proactive problem-solving capability and judgment to adapt plans and content
• Working knowledge of CRM, digital marketing, event marketing, and content optimization
• Project management rigor to deliver materials, campaigns, events, and vendor-supported activity on time and on brand
• B2B customer acquisition marketing
• Sales enablement
• Value proposition development
• Customer journey mapping
• CRM and lead nurture campaigns
• Content localization
• Campaign planning and optimization
• Event and prospect engagement marketing
• Performance reporting
• Stakeholder and vendor management
• Up to 25% travel should be expected
• Employment may be contingent upon drug screening, medical review, and background checks depending on the role

Core Competencies

Demonstrates expertise in B2B customer acquisition marketing, sales enablement, and campaign planning, with a strong focus on developing effective marketing strategies and optimizing performance metrics. Proficient in stakeholder management and cross-functional collaboration to drive brand growth and franchise development.

Highest-signal resume keywords

• B2B Customer Acquisition Marketing
• Sales Enablement
• Campaign Planning And Optimization
• Stakeholder And Vendor Management
• CRM And Lead Nurture Campaigns

Hard Skills

• Marketing Plan Development
• Customer Journey Mapping
• Content Localization
• Performance Reporting
• Event And Prospect Engagement Marketing

Soft Skills

• Strong Communication
• Influencing Skills
• Relationship Management
• Proactive Problem-Solving
• Judgment To Adapt Plans

Industry Keywords

• Franchise Development Support
• Matrixed Organisation
• Market Insight
• Sales Tools
• Agency And Vendor Relationships

Tools & Technologies

• CRM
• Digital Marketing
• Event Marketing
• Content Optimization