Local Marketing Manager

Jobtailor; Denver (CO); Hybrid; USD 65,000 - 110,000; Full time

Job summary

Jobtailor, based in Denver, seeks a Franchisee Marketing Advisor to own a defined group of franchisees and drive local marketing outcomes. The role includes setting meeting cadences, leading calls with a strong point of view, and guiding budget and channel choices for local opportunity.

You will push enrollment and subscription adoption, surface actionable patterns to the Account Director, and manage performance across brands while tracking call activity and franchisee satisfaction.

Qualifications

• Has advised independent business owners on marketing
• Can hold a performance conversation with an owner who did not ask for one
• Understands that a franchisee who never calls is a problem to solve rather than a quiet account
• Wants to be measured on how a book of franchisees performs rather than on activity volume
• Denver-based
• Available for in-person collaboration at the Glendale office a couple of times a month
• Full-time, exempt position

Responsibilities

• Own a defined set of franchisees, assigned by brand
• Set the meeting cadence and book, keep, and lead calls with a point of view
• Provide local marketing guidance on budget, channel mix, and local opportunity
• Drive enrollment and subscription adoption
• Surface patterns to the Account Director
• Manage local marketing performance across assigned brands
• Track completed calls against the schedule required by brands
• Monitor franchisee satisfaction and subscription adoption and enrollment growth

Skills

Franchisee Marketing

Performance Management

Enrollment Adoption

Local Marketing

Account Management

Job description

• Own a defined set of franchisees, assigned by brand


• Set the meeting cadence and book, keep, and lead calls with a point of view


• Provide local marketing guidance on budget, channel mix, and local opportunity


• Drive enrollment and subscription adoption


• Surface patterns to the Account Director


• Manage local marketing performance across assigned brands


• Track completed calls against the schedule required by brands


• Monitor franchisee satisfaction and subscription adoption and enrollment growth

Requirements

• Has advised independent business owners on marketing


• Can hold a performance conversation with an owner who did not ask for one


• Understands that a franchisee who never calls is a problem to solve rather than a quiet account


• Wants to be measured on how a book of franchisees performs rather than on activity volume


• Denver-based


• Available for in-person collaboration at the Glendale office a couple of times a month


• Full-time, exempt position

Core Competencies

Demonstrates expertise in advising franchisees on local marketing strategies, driving enrollment and subscription adoption, and managing performance metrics to enhance franchisee satisfaction and growth. Strong ability to lead performance conversations and identify opportunities for improvement within assigned accounts.

Highest-signal resume keywords

• Franchisee Marketing Guidance


• Performance Management


• Enrollment and Subscription Adoption


• Local Marketing Strategy


• Account Management

Soft Skills

• Leadership


• Communication


• Problem-Solving

Industry Keywords

• Franchise Management


• Local Marketing


• Business Owner Advisory


• Performance Tracking


• Satisfaction Monitoring