Regional Marketing Manager - Tagalog Speaker

Justmarkets; Brewster Heights (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

15 paid vacation days per year

10 paid sick leave days per year

10 Public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget

Job summary

Justmarkets is seeking a growth‑oriented Marketing Lead to drive expansion in the Philippines by tailoring global strategy to local realities. You will lead cross‑functional teams and own performance across channels.

You will coordinate KOL, SMM/Community, PR/Events and Content, set priorities, review tasks, and report to Global HQ with market insights and campaign coordination. The role requires 3+ years in fintech/fast‑moving sectors, strong 360 marketing expertise, budget stewardship of

Qualifications

• 3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry.
• Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
• Experience working in cross-functional teams: setting clear tasks, prioritising and evaluating results
• A hands‑on operator, comfortable executing personally with the leadership potential to grow into leading a team
• Expertise in organic and partnership-driven acquisition in the Philippines
• Proven experience managing and optimising a monthly regional marketing budget of $50,000+, with a track record of lowering CPA and maximising ROI
• Solid hands‑on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
• Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
• Native Tagalog and fluent business English for daily communication with cross-regional teams

Responsibilities

• Drive market growth in the Philippines by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
• Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
• Develop quarterly marketing plans with locally relevant strategies for the Philippines and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour and guide the team’s priorities
• Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns

Skills

Marketing experience

360 marketing

Cross-functional teams

Hands-on operator

Tagalog

Business English

Tools

Jira

Asana

Confluence

Google Analytics 4

Tableau

Power BI

Job description

• Drive market growth in the Philippines by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
• Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
• Develop quarterly marketing plans with locally relevant strategies for the Philippines and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour and guide the team’s priorities
• Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns

Requirements

• 3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry
• Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
• Experience working in cross-functional teams: setting clear tasks, prioritising and evaluating results
• A hands‑on operator, comfortable executing personally with the leadership potential to grow into leading a team
• Expertise in organic and partnership-driven acquisition in the Philippines
• Proven experience managing and optimising a monthly regional marketing budget of $50,000+, with a track record of lowering CPA and maximising ROI
• Solid hands‑on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
• Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
• Native Tagalog and fluent business English for daily communication with cross-regional teams

Will be a plus

• People management experience, ideally leading a team of up to 3 people
• Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in [Region]
• Hands‑on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection
• PPC experience with Google Ads, Meta Ads or other platforms popular in the Philippines: campaign setup, bid and budget optimisation, A/B testing of creatives, landing pages, and running campaigns
• Knowledge of financial advertising compliance in the Philippines
• Understanding of the trading client funnel – acquisition, first deposit and retention
• Familiarity with AI and automation tools to support content and campaign production

We offer

• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 Public holidays
• Medical insurance budget
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)