Performance Marketing Manager

Salmon; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Company-sponsored trips to Manila

Beach house week in SEA

Internal expert meetups

Job summary

Salmon is a technology-driven financial company expanding across Southeast Asia with a focus on performance marketing for its banking and lending platform. This fully remote role operates with core hours in Manila (UTC+8) and collaborates with product, creative, and analytics teams to drive scalable growth.

You will own paid growth end-to-end, testing channels and creatives, and building robust tracking to optimize campaigns across Meta, Google, TikTok, and more.

Qualifications

• 5+ years of hands-on performance marketing experience, ideally in fintech, banking, or digital consumer services.
• Proven experience running and optimizing campaigns on Meta as your primary channel, plus at least one other major platform (Google Ads, TikTok Ads, Reddit Ads, or similar).
• Experience promoting mobile apps, including web-to-app (W2A) funnels.
• A test-and-learn approach to performance: forming hypotheses, shipping variants, and drawing conclusions from data.
• Strong understanding of attribution, tracking, and analytics, with hands-on experience in Google Analytics, Tableau, AppsFlyer, or similar tools.
• English B2, with the ability to read acquisition funnel data and spot where things are working or breaking.

Responsibilities

• Run paid acquisition across Meta, TikTok, Google, and other channels for Salmon products with millions of active users.
• Work with a dedicated creative production team and analytics teams to support high-volume testing.
• Own paid growth end-to-end — decide channels, creatives, and funnels to scale and be accountable for results.
• Launch and optimize campaigns across Meta, TikTok, Google, and other channels with partners.
• Shape the creative pipeline: generate new concepts and maintain a structured creative backlog.
• Build and maintain a structured experiment tracking system to compound learnings across channels.
• Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across growth streams.

Skills

Performance marketing

Digital advertising

A/B testing

Data analysis

English communication

Tools

Google Analytics

Tableau

AppsFlyer

Job description

Описание:

Remote | UTC+8 | Core collaboration hours: 12:00–6:00 PM Manila Time Salmon is a technology-driven financial company building a banking and lending platform across Southeast Asia, starting in the Philippines. In three years, we've grown to 7M+ app downloads, 2M+ monthly active users, 7000+ partner stores, and US$350M+ raised from top-tier investors. Here, you get real ownership from day one, high standards, and direct communication. You'll work alongside a team that combines deep local knowledge and experience scaling regulated financial companies from scratch. If you want to solve complex problems at scale and directly impact how millions of people access and manage money, come build with us. Southeast Asia's fintech moment starts here. Paid acquisition is Salmon's primary growth engine, and we're scaling it fast — you'll own performance marketing end-to-end across our highest-volume channels.

Задачи:

Run paid acquisition across Meta, TikTok, Google, and other channels for Salmon products with millions of active users. Work alongside a dedicated creative production team built to support high-volume testing, plus product, web/SEO, and analytics teams. Operate in a fast-scaling environment where new channels are constantly tested and budgets grow with performance. Own paid growth end-to-end — decide which channels, creatives, and funnels to scale, and be accountable for the results. Launch and optimize campaigns directly and through partners across Meta, TikTok, Google, and other channels. Shape the creative pipeline: generate new concepts and maintain a structured creative backlog. Build and maintain a structured experiment tracking system so learnings compound across channels. Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across every growth stream.

What makes you a strong fit

• 5+ years of hands-on performance marketing experience, ideally in fintech, banking, or digital consumer services.
• Proven experience running and optimizing campaigns on Meta as your primary channel, plus at least one other major platform (Google Ads, TikTok Ads, Reddit Ads, or similar).
• Experience promoting mobile apps, including web-to-app (W2A) funnels.
• A test-and-learn approach to performance: forming hypotheses, shipping variants, and drawing conclusions from data.
• Strong understanding of attribution, tracking, and analytics, with hands-on experience in Google Analytics, Tableau, AppsFlyer, or similar tools.
• English B2, with the ability to read acquisition funnel data and spot where things are working or breaking.

Требования

• Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications.
• Company-sponsored trips to Manila to meet and work with your team in person.
• High-performing teams can earn a dedicated beach house week in Southeast Asia.

Условия

• Ownership and flexibility.
• Fully remote work with core collaboration hours from 12:00 to 6:00 PM Manila time (UTC+8).
• Company-provided tools and equipment.
• Health and time off.
• Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits.
• Access to an internal mental health support specialist.
• 22 vacation days, Philippine public holidays, and 15 sick days.