Brand & Creative Manager

JustMarkets; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Medical insurance

20 paid vacation days

10 paid sick leave days

Public holidays as per company list

Professional education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a Brand & Creative Manager to shape and elevate our global brand identity across CFD and Crypto. You will lead a centralized Brand & Creative department, guiding PR, SMM, sponsorships, and localization while ensuring compliance and driving international growth.

We expect 5+ years in brand leadership with a B2C focus and proven ability to scale multi-market campaigns. The role offers remote work with global exposure and a strong compensation package.

Qualifications

• 5+ years of brand leadership and creative direction with a B2C focus.
• Experience leading multi-market teams across diverse regions.
• Strong PR, SMM and internal Brand operations, crisis communications.
• Extensive experience running high-volume design/motion/video studios.
• Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA).

Responsibilities

• Lead and manage Team Leads across CFD and Crypto, set long-term brand goals and budgets.
• Direct global PR and SMM strategies for top-tier media coverage and executive prominence.
• Own global brand architecture and ToV while ensuring compliance with Legal.
• Scale internal studio using Jira queues, DAM systems with SLAs for asset delivery.
• Direct multi-channel social strategies and trader UGC pipelines to boost social proof.
• Act as brand guardian during PR crises and track brand health metrics.
• Lead localization across 20+ languages using mixed AI-human workflows.

Skills

Brand leadership

Creative direction

Team leadership

PR & SMM

Sponsorships management

Crisis communications

Brand governance

Analytics & metrics

Localization

AI translation/tools

Tools

Jira

DAM platforms

Job description

Brand & Creative Manager

JustMarkets is looking for a Brand & Creative Manager to shape, protect, and elevate our global brand identity and creative presence across both CFD and Crypto verticals. As the executive leader of our centralized Brand & Creative department, your mission is to build our brand into a highly trusted, world-class market leader in institutional trading. By managing skilled Team leads spanning PR, SMM, Creative Production, Global Sponsorships, and Localization, you will orchestrate high-impact global brand campaigns, maximize tier-1 sponsorship activations, and deliver culturally resonant, compliance-vetted creative assets that drive international growth, trust, and brand equity.

Responsibilities

• Lead and manage Team Leads (PR, SMM, Sponsorships, Creative, Localization) across CFD and Crypto, set long-term brand goals, and manage multi-million dollar annual budgets
• Direct global PR and SMM strategies to secure Top-Tier media coverage and establish C-suite executives as industry authority figures
• Own global brand architecture, visual identity, and ToV across all channels while enforcing strict financial marketing compliance with Legal
• Scale the internal studio (Graphic, Motion, Video) using Jira queues, DAM systems, and strict SLAs for fast, high-converting asset delivery
• Direct multi-channel social media strategies, trader-driven UGC pipelines, and community engagement to boost social proof and lower CAC
• Act as ultimate brand guardian during PR crises and track brand health metrics (SoV, EMV, sentiment, campaign lift)
• Lead campaign localization across 20+ languages using hybrid AI-human workflows to ensure speed, accuracy, and cultural relevance
• Drive 360 activations for F1 and sports partnerships, including co-branded campaigns, VIP events, IP utilization, and commercial ROI

Requirements

• 5+ years of brand leadership & creative direction with B2C focus
• Experience in leading teams and working in multi-market international environment - understanding of regional marketing dynamics (SEA, LATAM, MENA, Europe) to localize campaigns without diluting global brand equity
• Solid experience in PR, SMM and internal Brand operations, crisis communications
• Deep expertise in creation and managing high-volume design/motion/video studios using DAM platforms.
• Understanding of executive positioning in top-tier media (Bloomberg, Reuters, Cointelegraph, CoinDesk etc.)
• Proven ability to oversee social strategies, community ecosystems, and trader UGC pipelines (for CFD and Web3/Crypto audiences will be a strong plus)
• Mastery of global financial promotion rules (FCA, CySEC, ASIC, VARA) and risk disclaimer standards
• Proficiency in media monitoring tools and analytics to quantify SoV, sentiment, campaign lift, and ROI
• Experience in providing EXPOs and deep knowledge of media support
• Ability scaling multi-market campaigns combining enterprise AI translation tools with human workflows across regions
• Crisis Composure: Calm, decisive execution during PR crises, market volatility, or sentiment dips to protect brand reputation
• Cross-Departmental Synergy: Proven track record of aligning bold creative vision with strict Legal/Compliance frameworks and fast-paced BD sales cycles

Will be a plus

• Experience in FinTech, CFD/Forex, Crypto
• Track record of driving high-ROI activations for global sports/F1 partnerships (contract rights, co-branded campaigns, VIP hospitality, EMV calculation)

We offer

• Opportunity to directly drive and influence on Brand architecture, integrating top-tier CDPs, CRMs, DWH environments within our product, and advanced attribution systems across both regulated CFD brokerages, fast-paced Crypto and Web3 businesses lines with full autonomy and zero micromanagement
• High-Impact leadership - ownership and impact on PR, SMM processes within multi-markets areas, direct reporting to the Head of Marketing, and full autonomy to scale the core engine room of our global marketing department
• Work on global mobile products across multiple international markets
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)