Regional Marketing Manager

Mill Creek Residential Trust LLC; Charlotte (NC); Hybrid; USD 110,000 - 130,000; Full time

Job summary

An established industry player is seeking a Regional Marketing Manager to lead marketing efforts across multiple apartment communities in the Eastern region. This hybrid role involves collaborating with various teams to drive occupancy and generate leads while ensuring brand consistency. The ideal candidate will have substantial marketing experience in residential real estate, strong analytical skills, and the ability to manage multiple projects effectively. Join a dynamic team that values diversity and encourages growth, and make a significant impact in a forward-thinking environment.

Benefits

Competitive Compensation

Employer Sponsored Disability Insurance

401k with Employer Matching

Paid Time Off Benefits

Qualifications

• 3-5 years of marketing experience in residential real estate required.
• Strong analytical skills, especially in Google Analytics and Excel.

Responsibilities

• Develop and implement marketing strategies for apartment communities.
• Monitor and analyze marketing performance metrics.

Skills

Marketing Experience

Communication Skills

Analytical Skills

Project Management

CRM Software (Entrata, Yardi)

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Google Analytics

Excel

Smartsheet

Monday.com

Job description

Join to apply for the Regional Marketing Manager role at Mill Creek Residential Trust LLC

Join to apply for the Regional Marketing Manager role at Mill Creek Residential Trust LLC

Get AI-powered advice on this job and more exclusive features.

At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. We want you to know that we encourage you to apply if this job excites you, even if you don’t meet 100% of the requirements. You may just be the right candidate for this role, or another role and make your mark at Mill Creek.

The Regional Marketing Manager (East) is responsible for leading marketing efforts for a portfolio of 25 to 35 apartment communities across multiple markets within the Eastern region. This hybrid role requires working from one of our corporate offices at least two days per week.

Potential markets and corresponding office locations include: Atlanta, Nashville, Charlotte, Raleigh, the DC Metro area (Bethesda, MD), Orlando, and South Florida (Boca Raton).

In this role, the Regional Marketing Manager will collaborate with Community and Regional Managers to generate qualified leads, drive property tours, and support strong occupancy performance. They will also ensure brand consistency and integrity across the Modera, Amavi, Alister, and Beckett portfolios. This position reports to the Regional Vice President of Property Marketing for the Eastern region and works closely with both the Corporate Marketing & Communications team and the Digital Marketing team.

Essential Functions/Responsibilities

• Develop and implement comprehensive marketing strategies to support stabilized and lease-up communities in achieving budgeted occupancy.
• Serve as the marketing expert and consultant for regional leadership, community teams, and onsite leasing associates. Stay current on rapidly changing marketing landscape.
• Optimize digital presence, including but not limited to property websites, SEO, PPC, ILS (Internet Listing Services), and social media to maximize lead generation.
• Identify and execute grassroots and hyper-local marketing initiatives tailored to each community’s target demographic.
• Partner with site teams to ensure consistent execution of marketing strategies and brand messaging.
• Monitor and analyze marketing performance metrics, including lead conversion rates, website traffic, digital ad performance, and occupancy trends in collaboration with Marketing Analyst.
• Collaborate with marketing vendors and ad agencies to optimize marketing spend and campaign performance.
• Conduct competitive market research to identify trends, positioning opportunities, and demand drivers for assigned communities.
• Train and support leasing teams in utilizing marketing tools and local outreach strategies.
• Work closely with internal teams, including Property Management, Digital Marketing, and Creative Services, to ensure strategic alignment.
• Provide marketing guidance on new developments, including creating a comprehensive strategy, aligning on signage and branding, coordinating promotional efforts, and ensuring a cohesive marketing approach across all channels.
• Manage and track marketing budgets for assigned communities, ensuring efficient allocation of resources to maximize ROI.
• Ensure all marketing efforts comply with Mill Creek Residential brand standards and Fair Housing regulations.

Education and/or Experience

• 3-5 years of marketing experience in residential real estate required; conventional multifamily marketing experience is strongly preferred. Experience with built-to-rent (BTR) communities and single-family rentals a plus.
• Bachelor’s degree in Marketing, Business or Communications or related field preferred.

Skills/Specialized Knowledge

• Excellent verbal and written communication, presentation, and relationship-building skills.
• CRM (Entrata and Yardi) a plus.
• Highly organized with ability to manage multiple projects simultaneously.
• Experience with project management tools (Smartsheet or Monday.com) is a plus.
• Strong analytical and data interpretation skills, especially in Google Analytics, Excel, and BI dashboards.

Benefits of joining the Mill Creek Team

• Competitive compensation
• Employer sponsored short and long term disability, Life and ADD insurance
• 401k with employer matching
• Paid time off benefits: Vacation, Sick, Holidays

Mill Creek is an Equal Opportunity Employer

Are you ready to contribute to the success of Mill Creek Residential? If so, apply today and become part of an organization that believes in uncompromising integrity, celebrating successes, continuous improvement, and working hard, smart and together!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

Referrals increase your chances of interviewing at Mill Creek Residential Trust LLC by 2x

Get notified about new Regional Marketing Manager jobs in Charlotte, NC.

Director, Belk Partnership Marketing (Hybrid)

Field Marketing Manager (Central Atlantic)

Senior Director, Consumer Experience & Marketing Strategy

Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote

Charlotte, NC $110,000.00-$130,000.00 2 weeks ago

Art Director | Hybrid in Charlotte | Marketing Agency

Marketing Manager - Sports Experience & Event Planning

Assistant Marketing Manager, Brand Advertising

Associate Manager, Partnership Marketing Activation

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.