Field Marketing Manager, SLED

GitLab; United States; Remote; USD 75,000 - 162,000; Full time

Job summary

GitLab is looking for a Field Marketing Manager to join their Regional Marketing team. The role involves crafting campaigns aimed at government agencies, leveraging experience to develop marketing strategies that drive engagement. Candidates should have a strong background in B2B marketing, understanding of government processes, and excellent communication skills within a fully remote work environment.

Benefits

Flexible Paid Time Off

Equity Compensation & Employee Stock Purchase Plan

Home office support

Growth and Development Fund

Parental leave

All remote, asynchronous work environment

Qualifications

• 3+ years of B2B marketing experience specifically within the state and local government and higher-ed sector.
• Proven track record in field marketing, including event management and stakeholder engagement.
• Strong understanding of government procurement processes and decision-making frameworks.

Responsibilities

• Design and execute field marketing campaigns tailored to government entities.
• Build relationships with government stakeholders through events and creative campaigns.
• Track campaign performance and optimize strategies based on data-driven insights.

Skills

B2B marketing

Field marketing

Stakeholder engagement

Event management

Compliance knowledge

Communication skills

Account-based marketing

Education

Bachelor's degree in Marketing, Business, Public Administration

Tools

Marketing automation platforms

CRM systems

Job description

GitLab is an open core software company that develops the most comprehensiveAI-powered DevSecOps Platform, used by more than 100,000 organizations. Ourmissionis to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running ouroperationson our product and staying aligned with ourvalues. Learn more aboutLife at GitLab.

Thanks to products likeDuo Enterprise, andDuo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

Role Overview

Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab's value to government agencies and public sector organizations through in-person and digital experiences. We're seeking an experienced Field Marketing Manager specializing with experience in the SLED markets. The ideal candidate will leverage their understanding of government procurement processes and decision-making to develop targeted marketing strategies that drive engagement and conversion with the internal SLED sales team.

Key Responsibilities

• Design and execute field marketing campaigns specifically tailored to state and local government and higher-ed prospects and clients.
• Build relationships with key government stakeholders and decision-makers through events, webinars, and creative campaigns.
• Collaborate with the sales teams to align marketing initiatives with revenue goals and account-based strategies.
• Work with the Solutions Marketing leader and broader Product Marketing team to promote content that addresses the unique pain points and regulatory requirements of government entities.
• Gather feedback from sales leaders and customers on public sector pain points to help inform marketing's messaging and positioning strategy.
• Track campaign performance and optimize strategies based on data-driven insights.
• Represent GitLab at industry conferences, government forums, and trade shows.
• Maintain current knowledge of government procurement trends, budgeting cycles, and purchasing protocols.
• Leverage existing relationships with Public Sector media organizations to build an aggressive field marketing strategy to build pipeline and hit KPIs.
• Present SLED Field Marketing strategy, insights and performance metrics to the SLED Advisory Board as requested by SLED Area Sales Manager.
• Work with Carahsoft and other PubSec partners to drive key events.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.

Qualifications

• 3+ years of B2B marketing experience specifically within the state and local government and higher-ed sector.
• Proven track record in field marketing, including event management and stakeholder engagement.
• Strong understanding of government procurement processes and decision-making frameworks.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
• Experience with marketing automation platforms and CRM systems.
• Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%.
• Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment.
• Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication).
• Experience with account-based marketing strategies.
• Knowledge of compliance requirements for government contracting.
• Understanding of public sector budgeting cycles and fiscal planning for the SLED market.
• Bachelor's degree in Marketing, Business, Public Administration, or related field.
• You share ourvalues and work according to those values.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental leave
• Home office support

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Remote-US

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range $75,600 — $162,000 USD

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See alsoGitLab’s EEO PolicyandEEO is the Law. If you have a disability or special need that requiresaccommodation, please let us know during therecruiting process.