Regional Marketing Manager

GALLO; San Francisco (CA); On-site; USD 125,000 - 187,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

GALLO is seeking a regional marketing manager to implement brand strategies locally across wine, RTD, and spirits brands in California.

Lead regional plans, partnerships with distributors and agencies, and manage budgets. Travel up to 40% with 18+ age requirement. No visa sponsorship; base location open within CA.

Qualifications

• Master’s degree plus 3 years of marketing experience or equivalent combinations.
• Brand marketing experience.
• 2 years of media planning/buying experience.
• Ability to work independently and make sound decisions.
• Travel up to 40% of the time to conduct job duties.
• Experience planning and activating consumer facing local campaigns including Out of Home.
• Experience with project and budget management.
• Travel to company offices up to 5% of the time for onboarding/training.
• Must be 18 years or older.

Responsibilities

• Bring national brand strategies to life at the regional level with local activation.
• Translate brand strategy into regional marketing plans and partnerships.
• Own regional marketing plans, budgets, and ROI optimization.
• Coordinate local media planning and activations across channels.
• Manage timelines, assets, approvals, and multiple stakeholders.
• Collaborate with Brand, Sales, distributors, agencies, and media teams.

Skills

Brand marketing

Media planning/buying

Independent work

Travel willingness 40%

Local campaigns activation (Out ofHome

Project management

Budget management

Travel to offices 5%

18+ years old

Education

Master’s degree + 3 years marketing experience

Bachelor’s degree + 5 years marketing experience

Bachelor’s degree + 4 years Gallo marketing experience

High school diploma + 9 years marketing experience

Tools

MS Word

MS PowerPoint

MS Excel

IRI

Brio

Spectra

Job description

We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

Job Req ID: 107864

Job Type: Full-time

Work Category: Field

Application Close Date: 11/21/2026

Sponsorship: Not Available

Compensation: $124,800 - $187,200

Gallo Privacy Policy

We are GALLO

Spirit of Gallo is a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, Four Roses Bourbon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here. View our Corporate Values and Mission Statement here. Location: Open to any California location

A Taste Of What You'll Do

Bring national brand strategies to life at the regional level by creating marketing programs and experiences that connect with consumers and help drive sales and distribution growth. As a Regional Marketing Manager, you’ll translate brand strategy into meaningful local activation across wine, RTD, and spirits brands while building strong partnerships across Brand, Sales, distributors, agencies, and media teams. You’ll own regional marketing plans, local sports partnerships, events, and local media activation from planning through execution. You’ll manage budgets and help maximize Co-invest investments while identifying opportunities to strengthen ROI. Your expertise will help sales and distributor partners understand consumer targets, brand strategy, programming, and the tools they need to execute successfully in market. You’ll also play an important role in local media planning and project management, coordinating briefs, campaign trackers, budgets, timelines, creative assets, and approvals across multiple stakeholders. Using your knowledge of traditional, digital, social, and Out of Home media, you’ll help continuously improve how local campaigns come to life. This is an opportunity for a collaborative marketer who can balance strategy with execution, build trusted relationships, solve problems creatively, and confidently manage multiple priorities in a fast-paced environment.

What You'll Need

• Master’s degree plus 3 years of marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo marketing experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of marketing experience reflecting increasing levels of responsibility.
• Brand marketing experience.
• 2 years of experience in media planning and/or buying on the agency or client side.
• Ability to work independently and make sound decisions.
• Required to travel up to 40% of the time in order to conduct job duties.
• Experience planning and activating consumer facing local marketing campaigns. Must include Out of Home Campaigns.
• Experience with project and budget management.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Bachelor’s degree plus 7 years of Brand Marketing experience reflecting increasing levels of responsibility.
• 4 years of experience in media planning and/or buying on the agency or client side.
• Spirits or Beer industry experience.
• Ability to prioritize and deliver multiple products or services concurrently under time constraints.
• Strong work ethic with capacity and ability to operate independently and collaboratively in teams with a high attention to detail.
• Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses.
• Demonstrates ability to build and maintain relationships across multiple stakeholders across external and internal teams.
• Demonstrates strong analytical thinking and creative problem solving, with strong communication and presentation skills.
• Skilled in the use of MS Word, MS PowerPoint, and MS Excel intermediate level; IRI, Brio and Spectra at a basic level.
• Skilled in written and verbal communications, organization and time management, and problem solving.

Our Benefits & Perks

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting and requires regular travel within your assigned territory. Occasional travel to company sites may be required as needed.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
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