Regional Marketing Lead, NA - Growth & Demand Builder

SPI Pharma, Inc.; Grand Haven (MI); On-site; USD 120,000 - 170,000; Full time

Job summary

SPI Pharma, Inc. seeks a Regional Marketing Lead for North America. The role focuses on developing regional marketing strategies, adapting global campaigns for local needs, and driving demand generation in the Wilmington, DE or Grand Haven, MI area.

The position is an individual contributor role requiring strong collaboration with global teams, execution excellence, and travel up to 30% to support events and field activities.

Qualifications

• Bachelor's degree or equivalent in business, marketing or related field.
• 4+ years in regional/field marketing within pharmaceutical or science industries.
• Experience planning and executing programs end‑to‑end with ownership.
• Strong digital marketing, demand generation and campaign analytics knowledge.
• Proven content development, copywriting, editing and executive communication skills.
• Experience creating high‑impact presentations and executive communications.
• Familiarity with social media tools (Hootsuite or similar).
• Experience using Canva or similar design tools preferred.
• Working knowledge of AI‑enabled productivity/content tools (Copilot/Adobe AI).
• Experience working in global organizations with distributed teams.
• Travel up to 30% within the region.

Responsibilities

• Develop and execute regional marketing plans aligned with global strategy.
• Adapt global campaigns to local market needs with localized content.
• Plan and manage integrated campaigns (digital, events, content, partnerships).
• Lead asset creation including emails, landing pages, presentations, and social content.
• Coordinate regional events, trade shows, and webinars; represent at industry events.
• Partner with sales to drive demand generation and pipeline growth.
• Track ROI and marketing metrics; report on performance.
• Collaborate with global marketing teams and regional sales.

Skills

End-to-end marketing

Digital marketing

Demand generation

Campaign analytics

Content development

Copywriting

Executive communications

Social media management

AI-enabled tools

Global collaboration

Travel up to 30%

Education

Bachelor's degree in Business/Marketing or related field

Tools

Hootsuite

Canva

Microsoft Copilot

Adobe AI tools

Job description

SPI Pharma, Inc. seeks a Regional Marketing Lead for North America. The role focuses on developing regional marketing strategies, adapting global campaigns for local needs, and driving demand generation in the Wilmington, DE or Grand Haven, MI area.

The position is an individual contributor role requiring strong collaboration with global teams, execution excellence, and travel up to 30% to support events and field activities.