Regional Marketing Lead - Field Strategy & Engagement

AbbVie; United States; Remote; USD 142,000 - 269,000; Full time

Job summary

AbbVie in the United States is seeking an Associate Director of Regional Marketing (ADRM) to lead regional marketing strategy and execution, align with national plans, and supervise field teams across key geographies.

The ADRM collaborates with cross-functional partners, manages budgets for events and External Expert programs, and uses market insights to optimize brand performance in Immunology. This field-based role requires travel up to 75% and residency in the East or West regions.

Qualifications

• Bachelor's degree required or equivalent experience in sales, marketing, or related field.
• Minimum 2 years of experience in Immunology (preferred).
• Experience leading regional marketing initiatives and cross-functional collaboration.
• Willingness to travel up to 75% and work across multiple geographies.

Responsibilities

• Lead regional marketing strategy and execution aligned with national plans.
• Supervise 2–3 Regional Marketing Managers and coordinate with cross-functional teams (Legal, Regulatory, Medical, IT).
• Develop, implement, and optimize regional programs, events, and External Expert engagements.
• Analyze market drivers and competitive landscape to drive brand performance in Immunology.

Skills

Immunology experience

Sales/Marketing experience

Education

Bachelor's Degree

Job description

AbbVie in the United States is seeking an Associate Director of Regional Marketing (ADRM) to lead regional marketing strategy and execution, align with national plans, and supervise field teams across key geographies.

The ADRM collaborates with cross-functional partners, manages budgets for events and External Expert programs, and uses market insights to optimize brand performance in Immunology. This field-based role requires travel up to 75% and residency in the East or West regions.