Immunology Regional Marketing Lead - West

AbbVie; San Diego (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Long-term incentive programs

Job summary

AbbVie in the U.S. West region is seeking an Immunology Regional Marketing Manager to partner with cross‑functional teams and external experts to shape regional marketing strategy and execution.

You will develop and optimize national and regional initiatives aligned with brand plans. Based in the western U.S., the role calls for strong leadership, regulatory awareness, and the ability to travel up to 75% to engage stakeholders, physicians, and professional associations, advancing AbbVie's

Qualifications

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders.
• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results.
• Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance.
• Ability to work in a fast-paced environment.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.

Responsibilities

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Skills

Verbal presentation

Cross-functional teamwork

Matrix organization navigation

Fast-paced environment

Regulatory knowledge

Education

Bachelor’s Degree

Job description

AbbVie in the U.S. West region is seeking an Immunology Regional Marketing Manager to partner with cross‑functional teams and external experts to shape regional marketing strategy and execution.

You will develop and optimize national and regional initiatives aligned with brand plans. Based in the western U.S., the role calls for strong leadership, regulatory awareness, and the ability to travel up to 75% to engage stakeholders, physicians, and professional associations, advancing AbbVie's