Regional Marketing Lead — Boston & DMV

Wonder; Massachusetts; On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Equity

401(k) plan

Medical, dental, and vision insurance

Paid time off (PTO)

Job summary

Wonder is seeking a passionate Associate, Regional Marketing to drive local store marketing and partnerships across Greater Boston and nearby regions. You will lead community engagement, partnerships, and events, and work cross-functionally to support openings and sustained growth.

The role emphasizes hands-on activation, local paid media, and data-driven optimization using Looker, Looker-based dashboards, and other reporting tools. Strong project management and travel are required.

Qualifications

• 3-5 years of experience in field marketing, local store marketing, experiential marketing, community marketing, or regional marketing.
• Located in the Greater Boston area.
• Experience supporting multiple locations or markets, preferably within restaurant, retail, hospitality, or consumer brands.
• Proven success building community partnerships that drive measurable business results.
• Experience supporting new store openings or market launches is strongly preferred.
• Strong project management, organization, and multi-priority execution in a fast-paced environment.
• Excellent relationship-building and communication skills, with external partners and representing the Wonder brand.

Responsibilities

• Develop and execute local marketing plans identifying events, partnerships, and business development opportunities in your region.
• Build relationships with local businesses, schools, hospitals, hotels, residential communities, chambers of commerce, and other organizations to drive awareness and acquisition.
• Represent Wonder at events, sponsorships, and openings to deliver a best-in-class brand experience.
• Collaborate with Restaurant Operations to implement the local store marketing playbook and drive traffic and repeat customers.
• Support new store openings, regional campaigns, and brand partnerships.
• Identify and secure local partnerships aligned with objectives and ROI goals.
• Manage field marketing agencies, vendors, and brand ambassadors to ensure flawless event execution.

Skills

Looker

Monday.com

Splash

Excel

Job description

Wonder is seeking a passionate Associate, Regional Marketing to drive local store marketing and partnerships across Greater Boston and nearby regions. You will lead community engagement, partnerships, and events, and work cross-functionally to support openings and sustained growth.

The role emphasizes hands-on activation, local paid media, and data-driven optimization using Looker, Looker-based dashboards, and other reporting tools. Strong project management and travel are required.