Regional Marketing, Events & Sponsorships Coordinator

Reed Smith LLP; San Francisco (CA); On-site; USD 93,000 - 103,000; Full time

Job summary

Reed Smith LLP is seeking a Coordinator of Marketing, Events and Sponsorships for Northern California to execute local and regional marketing and business development initiatives that drive client growth and strengthen market presence. You will collaborate with attorneys, office leadership, and firmwide Marketing and BD teams to implement initiatives at local and regional levels.

The role involves hands-on support across client development, communications, events, sponsorships, and market-facing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Support local and regional business development initiatives for assigned offices and markets.
• Partner with office leadership and attorneys to identify and execute opportunities to grow client relationships and expand market presence.
• Assist with client targeting, tracking, and follow-up for local and regional business development efforts.
• Support pitch, proposal, and client team initiatives for regional opportunities.
• Work closely with firmwide BD & Marketing teams to implement initiatives locally and regionally.
• Serve as a regional point of contact for firmwide campaigns, programs, and client development efforts.
• Ensure alignment with firmwide strategy, branding, and messaging while tailoring execution for regional markets.
• Develop and coordinate local/regional client alerts and communications.
• Assist attorneys with content formatting, targeting, and distribution to maximize engagement and impact.
• Track basic performance metrics and provide reporting on client communications.
• Plan, coordinate, and execute local and regional client events, CLE programs, webinars, receptions, and firm-hosted programs.
• Manage event logistics including venues, vendors, catering, invitations, registration, on-site support, and post-event follow-up.
• Ensure events align with business development goals and practice group strategies.
• Travel for meetings or trainings as required.
• Manage local and regional sponsorship opportunities in alignment with firmwide priorities and regional market strategies.
• Coordinate fulfillment of sponsorship benefits, including branding, attendee engagement, and attorney participation.
• Track sponsorship ROI and maintain regional sponsorship calendars and budgets.
• Support regional client development initiatives, including follow-up, relationship tracking, and opportunity identification.
• Assist with regional pitch and proposal efforts as needed.
• Maintain regional marketing materials, office-specific content, and local market collateral.

Skills

Organizational skills

Project management

Time management

Written communication

Verbal communication

Multitasking

Prioritization

MS Office

CRM

Email marketing

Event management platforms

Law firm experience

BD for professional services

Law firm BD practices

Client alerts

CLE programs

Attention to detail

Cross-office collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Microsoft Office

CRM systems

Email marketing platforms

Event management platforms

Job description

Reed Smith LLP is seeking a Coordinator of Marketing, Events and Sponsorships for Northern California to execute local and regional marketing and business development initiatives that drive client growth and strengthen market presence. You will collaborate with attorneys, office leadership, and firmwide Marketing and BD teams to implement initiatives at local and regional levels.

The role involves hands-on support across client development, communications, events, sponsorships, and market-facing