Regional Marketing Director - LA & LV (Remote)

Topgolf; Los Angeles (CA); Hybrid; USD 125,000 - 186,000; Full time

Benefits offered by this job

Free Play & 1/2 price food

Job summary

Topgolf is seeking a Regional Marketing Director to lead local guest acquisition and revenue across Los Angeles and Las Vegas venues. The role bridges national brand strategy with in-market execution, translating campaigns, memberships, and promotions into territory-specific plans that resonate with local guests.

You will own the local marketing ecosystem, drive membership and loyalty activation, manage partnerships, and lead digital and in-venue campaigns with venue GMs and operations to

Qualifications

• Must reside within the Los Angeles or Las Vegas metropolitan area, near a Topgolf venue within the assigned territory.
• 7+ years of marketing experience in local, field, or regional marketing roles; multi-unit hospitality, entertainment, restaurant, or retail experience strongly preferred.
• Strong command of digital marketing channels including paid social, local SEO, email, and digital advertising platforms.
• Experience managing CRM tools and leveraging data and guest segmentation to develop targeted, conversion-focused campaigns.
• Ability to manage multiple simultaneous campaigns and venue priorities across a defined territory with minimal oversight.
• Experience in membership-driven businesses or loyalty program activation is a plus.

Responsibilities

• Develop territory-specific marketing plans to drive guest traffic, reservations, and revenue.
• Localize national campaigns and promotions for each market's unique guest profile.
• Own local KPIs for venue traffic, including reservations and spend-per-visit.
• Activate and promote seasonal pass programs within the territory.
• Partner with venue teams to optimize the guest journey from booking to in-venue experience.
• Identify and build local partnerships, sponsorships, and media relationships.
• Oversee local digital execution including paid/social, local SEO, and email campaigns.
• Collaborate with marketing, CRM, and venue GMs to align plans with brand standards.

Skills

Marketing leadership

Digital marketing

CRM tools

Data-driven

Cross-functional

Partnerships

Education

Bachelor's in Marketing

MBA

Tools

CRM platforms

Local SEO

Job description

Topgolf is seeking a Regional Marketing Director to lead local guest acquisition and revenue across Los Angeles and Las Vegas venues. The role bridges national brand strategy with in-market execution, translating campaigns, memberships, and promotions into territory-specific plans that resonate with local guests.

You will own the local marketing ecosystem, drive membership and loyalty activation, manage partnerships, and lead digital and in-venue campaigns with venue GMs and operations to