Regional Marketing Director: Growth for Multifamily

Willow Bridge Property Company; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Willow Bridge Property Company is seeking a Regional Marketing Director to lead multifamily marketing across our portfolio, driving occupancy, revenue, and brand visibility. You will collaborate with national teams, manage budgets, and guide on-site teams with data-driven strategies while partnering with agencies for new developments and rebrands.

The role requires strong leadership, excellent communication, and a data-driven mindset, with travel as needed.

Qualifications

• Multifamily marketing experience preferred.
• BA / BS degree strongly preferred.
• Must have previous experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
• Expert proficiency in Microsoft PowerPoint.
• Ability and willingness to travel.
• Must be willing to work flexible hours/days/weekends when needed.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.

Responsibilities

• Develop and execute multifamily marketing programs to drive occupancy and revenue.
• Collaborate with national marketing to set portfolio goals.
• Define SEO/SEM goals for assets and communicate to regional teams.
• Create community marketing plans and assess business objectives.
• Manage community marketing budgets.
• Liaise with marketing vendors to review portfolio performance.
• Create marketing materials for proposals.
• Report marketing performance to ownership and regional teams.
• Oversee digital asset collection during transitions.
• Coordinate with agencies for new construction and rebrand projects.
• Assist with development floorplan reviews.
• Manage software integrations for pricing/display on sites.
• Ensure data accuracy in property management software.
• Ensure quality photos and videos across channels.
• Monitor reputation management for communities.
• Lead tracking and analytics; optimize campaigns.
• Train on-site teams for leasing programs and marketing software.
• Setup and review Google Analytics.
• Develop and oversee social media content and campaigns.
• Monitor major social media and locational websites.
• Collaborate with on-site teams to improve leasing velocity.
• Assist stabilized/repositioning communities.
• Oversee training to regional teams on roll-outs.
• Conduct site visits for curb appeal and signage.
• Stay informed on market landscape and competitor activity.
• Research new opportunities and marketing channels.
• Attend company meetings and industry conferences.

Skills

Multifamily marketing experience

Excellent written, verbal and customer

Strong leadership

Analytical skills

Ability to travel

Education

BA / BS degree

Tools

Property management software

Microsoft PowerPoint

Graphic design

Job description

Willow Bridge Property Company is seeking a Regional Marketing Director to lead multifamily marketing across our portfolio, driving occupancy, revenue, and brand visibility. You will collaborate with national teams, manage budgets, and guide on-site teams with data-driven strategies while partnering with agencies for new developments and rebrands.

The role requires strong leadership, excellent communication, and a data-driven mindset, with travel as needed.