Regional Marketer

Career Strategies - Long Term Care; Tennessee; Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Mileage reimbursement

Comprehensive benefits package

Hybrid work location

Career advancement opportunities

Impact across multiple communities

Job summary

Career Strategies - Long Term Care in East Tennessee seeks an experienced Regional Marketer to drive admissions and occupancy across multiple skilled nursing facilities. The role requires building strong referral networks with hospitals, case managers, physicians, and community partners.

Your proven ability to grow census and manage marketing plans region-wide will help local facilities achieve census and revenue goals while delivering exceptional service to referral partners.

Qualifications

• Minimum 3 years regional marketing experience in skilled nursing/long-term care.
• Proven census growth across multiple facilities.
• Strong network of referral sources in East Tennessee.
• Thorough understanding of Medicare, managed care, and post-acute referral processes.
• Excellent communication, relationship-building, and presentation skills.
• Self-motivated with the ability to manage multiple facilities.
• Valid driver's license and willingness to travel extensively.

Responsibilities

• Develop and execute regional marketing strategies to increase admissions and occupancy across multiple skilled nursing facilities.
• Build, strengthen, and maintain relationships with hospitals, discharge planners, case managers, physicians, and community partners.
• Identify new referral opportunities and expand market presence in the region.
• Collaborate with facility leadership and admissions teams to achieve census and revenue goals.
• Analyze referral trends, market conditions, and competitor activity to identify growth opportunities.
• Represent the organization at networking events and community outreach initiatives.
• Assist facilities in developing and implementing targeted marketing plans.
• Monitor marketing performance and provide regular reports to leadership.
• Ensure a seamless referral and admission process while delivering exceptional customer service.

Skills

Regional marketing

Relationship building

Travel readiness

Healthcare marketing

Job description

Job Description

We are seeking an experiencedRegional Marketerto join our growing long-term care organization inEast Tennessee. This is an excellent opportunity for a results-driven marketing professional with a proven track record of increasing census across multiple skilled nursing facilities.

The ideal candidatemust have regional marketing experience within skilled nursing/long-term careand possess established relationships with hospitals, case managers, physician groups, and community referral sources throughout the East Tennessee market.

Key Responsibilities

• Develop and execute regional marketing strategies to increase admissions and occupancy across multiple skilled nursing facilities.
• Build, strengthen, and maintain relationships with hospitals, discharge planners, case managers, physicians, assisted living communities, hospice agencies, and other referral partners.
• Identify new referral opportunities and expand market presence throughout the region.
• Collaborate with facility leadership and admissions teams to achieve census and revenue goals.
• Analyze referral trends, market conditions, and competitor activity to identify growth opportunities.
• Represent the organization at networking events, healthcare meetings, and community outreach initiatives.
• Assist facilities in developing and implementing targeted marketing plans.
• Monitor marketing performance and provide regular reports to leadership.
• Ensure a seamless referral and admission process while delivering exceptional customer service to referral partners.

Qualifications

• Required: Minimum of 3 years of regional marketing experience within skilled nursing and long-term care.
• Demonstrated success growing census across multiple facilities.
• Strong network of referral sources throughout East Tennessee.
• Thorough understanding of Medicare, managed care, and post-acute referral processes.
• Excellent communication, relationship-building, and presentation skills.
• Self-motivated with the ability to prioritize and manage multiple facilities simultaneously.
• Valid driver's license with the ability to travel extensively throughout the region.

Preferred Experience

• Skilled Nursing Facility (SNF) marketing
• Regional business development
• Hospital and physician relationship management
• Census development
• Post-acute care marketing
• Long-term care operations

Why Join Us?

• Competitive salary plus incentive opportunity
• Mileage reimbursement
• Comprehensive benefits package
• Supportive leadership team
• Opportunity to make a meaningful impact across multiple communities
• Growing organization with opportunities for career advancement

To be considered, candidates must have previous regional marketing experience in skilled nursing/long-term care.

Equal Opportunity Employer

Benefits:

• Dental insurance
• Health insurance
• Mileage reimbursement
• Paid time off
• Travel reimbursement
• Vision insurance

Work Location: Hybrid

#ZrLTC

Company Description

Confidential opportunity with a growing LTC organization focused on quality care, operational excellence, and team success.