Regional Director of Market Development

MQS Health; Lowell (MA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Tuition reimbursement

Employee referral bonus

Health, vision, and dental benefits

401(k) with match

Employee engagement and culture comité

Company-sponsored life insurance

Employee assistance program (EAP) res

Job summary

Marquis Health Consulting Services in Lowell, MA, full-time Regional Director of Market Development oversees strategic sales and marketing across skilled nursing facilities to grow occupancy and market presence.

This role requires 3+ years in nursing sales, strong communication, ability to work evenings/weekends, and driving census growth; you will partner with referral sources and internal teams.

Qualifications

• 3+ years of skilled nursing sales and marketing leadership experience required.
• Superior communication and presentation skills with the ability to influence and build strong relationships.
• Strong sense of urgency, self-motivation, and goal-oriented mindset.
• Ability to work flexible hours, including evenings and occasional weekends, as business needs require.
• Demonstrated experience in driving census growth and building referral networks in healthcare settings.

Responsibilities

• Lead regional sales and marketing strategies to achieve and exceed occupancy and census goals across assigned facilities.
• Develop and maintain strong relationships with referral sources, healthcare partners, and community organizations.
• Support facility-level marketing teams in executing outreach, branding, and business development initiatives.
• Analyze market trends, competitor activity, and referral patterns to identify growth opportunities.
• Coach and support facility leadership on effective sales strategies, presentations, and referral development techniques.
• Collaborate with internal teams to align marketing strategies with clinical capabilities and service offerings.
• Drive accountability for performance metrics, including admissions, census growth, and referral volume.
• Represent the organization at professional events, conferences, and community networking opportunities.

Skills

Skilled nursing sales

Marketing leadership

Relationship building

Communication skills

Flexibility

Job description

Join our team as a Regional Director of Market Development!

Proudly supported by Marquis Health Consulting Services

Full-time opportunity

130k-160k annual salary range

Regional Director of Market Development

At Marquis Health Consulting Services, we believe that strong market leadership and meaningful community relationships are essential to driving growth, strengthening referral partnerships, and expanding access to high-quality care. Guided by our core values of Passion, Respect, and Excellence, the Regional Director of Market Development leads strategic sales and marketing initiatives across skilled nursing facilities to achieve occupancy goals and enhance market presence.

Responsibilities for Regional Director of Market Development:

• Lead regional sales and marketing strategies to achieve and exceed occupancy and census goals across assigned facilities.

• Develop and maintain strong relationships with referral sources, healthcare partners, and community organizations.

• Support facility-level marketing teams in executing outreach, branding, and business development initiatives.

• Analyze market trends, competitor activity, and referral patterns to identify growth opportunities.

• Coach and support facility leadership on effective sales strategies, presentations, and referral development techniques.

• Collaborate with internal teams to align marketing strategies with clinical capabilities and service offerings.

• Drive accountability for performance metrics, including admissions, census growth, and referral volume.

• Represent the organization at professional events, conferences, and community networking opportunities.

Qualifications for Regional Director of Market Development:

• Minimum of 3+ years of skilled nursing sales and marketing leadership experience required.

• Superior communication and presentation skills with the ability to influence and build strong relationships.

• Strong sense of urgency, self-motivation, and goal-oriented mindset.

• Ability to work flexible hours, including evenings and occasional weekends, as business needs require.

• Demonstrated experience in driving census growth and building referral networks in healthcare settings.

Our Core Values in Action

Passion – Building meaningful partnerships that connect patients and families with high-quality care services.

Respect – Fostering trust and professionalism in all relationships with referral sources, staff, and community partners.

Excellence – Delivering strategic, results-driven marketing initiatives that strengthen occupancy and organizational growth.

Benefits for Regional Director of Market Development:

• Tuition reimbursement

• Employee referral bonus

• Health, vision, and dental benefits

• 401(k) with match

• Employee engagement and culture committee

• Company-sponsored life insurance

• Employee assistance program (EAP) resources

Marquis Health Services provides equal employment opportunities to all applicants and employees and prohibits discrimination and harassment of any kind. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law. All qualified applicants are encouraged to apply.