Regional Hematology Marketing Director

Bristol Myers Squibb; Houston (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Bristol Myers Squibb in the United States seeks an Associate Director, Hematology Regional Marketing to lead regional market strategy and TL engagements. You will bridge regional markets with headquarter teams, support promotional speaker programs, and drive compliant promotional education across multiple states.

Responsibilities include cross-functional collaboration, Advisory Board support, HCP speaker development, and participation in congress activities, with a focus on hematology and cell

Qualifications

• Minimum 5 years of experience in product marketing, field sales, or field medical.
• Minimum 5 years of experience in Hematology or specialty therapeutics.
• Bachelor's Degree required or higher.
• Marketing, Sales Management, and/or launch experience strongly preferred.
• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred.
• Proven ability to manage large geographical territory.
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs.
• Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals.
• Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy.
• Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job.

Responsibilities

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback, as necessary
• Participating in and attending Congresses and other industry meetings
• Conduct 1:1 meeting with HCPs
• Attend meeting sessions at the congress
• Providing input and support in developing account plans for Sales Speaker Management and Engagement
• Identifying and developing HCP Speakers to provide high-quality compliant promotional education
• Providing refresher and follow-up training to Speakers on approved Speaker materials
• Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.
• Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions
• Compliance & Integrity - Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Skills

5+ years experience

Hematology experience

Bachelor's Degree

Marketing experience

Thought leader engagement

Speaker bureau experience

Territory management

Stakeholder relationships

Strategic planning

Business acumen

Clinical knowledge

Communication skills

Education

Bachelor's Degree

Job description

Bristol Myers Squibb in the United States seeks an Associate Director, Hematology Regional Marketing to lead regional market strategy and TL engagements. You will bridge regional markets with headquarter teams, support promotional speaker programs, and drive compliant promotional education across multiple states.

Responsibilities include cross-functional collaboration, Advisory Board support, HCP speaker development, and participation in congress activities, with a focus on hematology and cell