Regional Healthcare Community Liaison Marketer and Business Development (Remote)

Overland Park Respiratory & Rehab Center; Olathe (KS); Remote; USD 90,000 - 120,000; Full time

Job summary

Sweetwater Care is seeking a Regional Healthcare Community Liaison Marketer and Business Development professional to support Skilled Nursing Facilities in the Kansas region. This remote role combines post-acute care strategy with regional mentorship of Patient Care Liaisons to strengthen referral networks and market growth.

The candidate will build relationships with hospitals and referral partners, drive census growth, and collaborate with facility leadership to implement growth strategies

Qualifications

• 3+ years of healthcare business development experience.
• Experience in Skilled Nursing, Post-Acute Care, or Healthcare Services.
• Proven track record in new business development and relationship management.
• Strong communication, relationship-building, and presentation skills.
• Ability to mentor, coach, and develop business development staff.

Responsibilities

• Develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and referral sources across the Kansas region.
• Serve as a regional liaison supporting facilities in strengthening key referral partnerships.
• Conduct face-to-face outreach and in-person meetings with strategic referral partners throughout the region.
• Represent the organization at healthcare networking events, hospital meetings, and community engagement opportunities.
• Provide ongoing mentorship and coaching to Patient Care Liaisons and regional staff.

Skills

Healthcare BD

Relationship mgmt

Market development

Mentorship

Tools

CRM systems

Job description

Regional Healthcare Community Liaison Marketer and Business Development (Remote)

Join Sweetwater Care as we seek a talented and experienced Regional Healthcare Community Liaison to support our Skilled Nursing Facilities in the Kansas region. This is a unique opportunity to take your healthcare business development skills to the next level and make a real impact on patient care.

Position Summary

We are seeking a relationship-driven healthcare business development professional with experience in post-acute care, strategic account management, and team mentorship. As a Regional Patient Care Liaison, you will combine direct relationship development with hospitals and referral partners with regional mentorship and coaching of Patient Care Liaisons to strengthen business development performance across the market.

Key Responsibilities

• Develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and community referral sources across the Kansas region
• Serve as a regional liaison supporting facilities in strengthening key referral partnerships
• Conduct face-to-face outreach and in-person meetings with strategic referral partners throughout the region
• Represent the organization at healthcare networking events, hospital meetings, and community engagement opportunities

Census Growth & Market Development

• Support facilities in driving skilled nursing census growth through strategic referral development
• Identify opportunities to expand market share and strengthen preferred provider relationships
• Analyze referral trends, hospital discharge patterns, and admission conversion opportunities
• Collaborate with facility leadership and admissions teams to implement market growth strategies

Regional Liaison Mentorship & Coaching

• Provide ongoing mentorship, coaching, and professional development for Patient Care Liaisons
• Conduct ride-a longs and field visits to support relationship development and provide real-time coaching
• Partner with regional leadership to strengthen business development strategy and performance consistency
• Support accountability through review of outreach activity, referral development, and conversion outcomes

Admissions & Clinical Collaboration

• Work closely with Clinical Leadership, and Facility Administrators
• Facilitate communication between hospital discharge planners and facility teams
• Promote awareness of clinical capabilities, specialty programs, and quality outcomes

Market Intelligence & Reporting

• Provide insights to regional leadership regarding growth opportunities and challenges
• Utilize CRM systems to track outreach activities, referral sources, and strategic accounts

Qualifications

• 3+ years of healthcare business development experience
• Experience in Skilled Nursing, Post-Acute Care, or Healthcare Services
• Demonstrated success in new business development and relationship management
• Strong communication, relationship-building, and presentation skills
• Ability to mentor, coach, and develop business development staff

Why Join Us

• Opportunity to influence regional growth and patient access to post-acute care
• Ability to mentor and develop business development professionals
• Collaborative partnership with facility leadership and clinical teams
• Competitive compensation and benefits package