Regional Growth Marketing Manager

Inspire-Brands; Atlanta (GA); Presencial; USD 110.000 - 150.000; Tempo integral

Resumo da vaga

Inspire is seeking a Manager, Regional Marketing and Strategy to translate regional insights into business cases, in-market programs, and measurable results. The role partners with National Marketing, IMC, Field Marketing, Operations, and Data & Analytics to execute go-to-market plans with rigor and speed.

You will design regional tests, size opportunities, and build dashboards to track performance, balancing ambiguity with action, traveling 10–15% for franchisee meetings and regional visits.MBA

Qualificações

• 4 Year Degree in Marketing, Business, Economics or related field (MBA Preferred).
• Strong analytical skills with ability to interpret data and size opportunities.
• Experience designing and reading in-market tests (test/control, incrementality).

Responsabilidades

• Analyze market-level sales, traffic, share, and consumer data to identify regional growth opportunities and build size-of-prize estimates.
• Develop and execute regional marketing plans and initiatives with cross-functional teams.
• Design and manage in-market tests with clear KPIs and performance reads; decide scaling, refinement or stop.
• Track and report KPIs and post-program evaluations to inform future plans.

Conhecimentos

Market analysis

Data-driven

Excel

PowerPoint

Tableau/Power BI

Project management

Cross-functional collaboration

Communication

Formação

Bachelors in Marketing/Business/Economics or related field

Ferramentas

Tableau

Power BI

Excel

PowerPoint

Descrição da vaga

Inspire is seeking a Manager, Regional Marketing and Strategy to translate regional insights into business cases, in-market programs, and measurable results. The role partners with National Marketing, IMC, Field Marketing, Operations, and Data & Analytics to execute go-to-market plans with rigor and speed.

You will design regional tests, size opportunities, and build dashboards to track performance, balancing ambiguity with action, traveling 10–15% for franchisee meetings and regional visits.MBA