Regional Growth Marketing Lead

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 106,000 - 172,000; Full time

Job summary

Palo Alto Networks in Santa Clara, CA, is seeking a data-driven marketer to drive regional demand generation and end-to-end campaigns that fuel pipeline growth. You will blend strategy with execution, orchestrating CXO engagements, webinars, events, and ABM programs across key accounts.

You will partner with sales, analytics, and global marketing to deploy multi-channel programs, optimize ROI, and advance thought leadership.

Qualifications

• 3-5+ years of experience in field, channel, demand generation, or campaign marketing.
• Proven track record of executing quarterly demand generation plans and managing virtual and in-person event logistics.
• Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
• Strong stakeholder management and communication skills to effectively collaborate across regional and global teams.
• Data-driven mindset capable of translating complex campaign metrics into actionable insights.
• Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment.
• Bachelor’s Degree in Marketing, Business, or Communications.
• Ability to travel approximately 25% of the time for events and strategic meetings.
• Ability to work out of our Santa Clara office.

Responsibilities

• Support planning and execution of demand generation programs, including BANT qualified programs, webinars, and virtual summits.
• Coordinate end-to-end logistics for customer events and webinars to actively engage target customers and drive pipeline.
• Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
• Partner with sales and analytics teams to identify high-potential strategic accounts for targeted marketing efforts.
• Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging and offers with sales objectives.
• Deploy multi-channel content designed to address specific audience pain points and deliver measurable pipeline growth.
• Collaborate with regional sales leadership to coordinate CXO engagement events that foster meaningful executive conversations.
• Contribute to thought leadership initiatives that build sustained, long-term CXO relationships across key market segments.
• Serve as the regional liaison across internal hubs, including global media, data/insights, and ABM teams.
• Manage external vendor relationships to ensure seamless, high-quality event and demand generation program execution.
• Track and measure data-driven reports on marketing mix performance to evaluate and optimize campaign ROI.

Skills

Demand generation

Campaign marketing

Event logistics

Marketing technology

Salesforce

Marketo

ON24

Zoom

Stakeholder mgmt

Data analysis

Education

Bachelor’s Degree in Marketing

Tools

SFDC

Marketo

ON24

Zoom

Job description

Palo Alto Networks in Santa Clara, CA, is seeking a data-driven marketer to drive regional demand generation and end-to-end campaigns that fuel pipeline growth. You will blend strategy with execution, orchestrating CXO engagements, webinars, events, and ABM programs across key accounts.

You will partner with sales, analytics, and global marketing to deploy multi-channel programs, optimize ROI, and advance thought leadership.