NA Regional Marketing Lead, CoE for AI-Driven Campaigns

Palo Alto Networks, Inc.; California; On-site; USD 163,000 - 264,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a Regional Marketing Manager to lead North America demand-gen programs by blending traditional strategic rigor with AI-driven innovation.

You will bridge global strategy and regional execution, ensuring North America leads in pipeline generation and acceleration across MOFU campaigns for Unit 42, CXO, and industry ABM. Focus on designing, localizing, and governing integrated campaign strategies; aligning with regional sales needs; and delivering high-quality,

Qualifications

• 10+ years of proven marketing campaign strategy, design, and execution in North America.
• Hands-on experience with Generative AI (LLMs) for content, translation, or strategy generation.
• Deep understanding of audience segmentation, customer journeys, multi-channel marketing, and MOFU conversion.
• Proficiency with enterprise automation platforms and a strong interest in the AI stack.

Responsibilities

• Design North America campaign strategies aligned with global frameworks.
• Lead MOFU programs with AI-powered lead scoring and intent data.
• Support ABM/DBM initiatives and provide strategic guidance to field marketers.
• Collaborate with global COE and NAM Hub to localize campaign templates and assets.
• Ensure sales motion alignment and pipeline impact across direct and partner channels.
• Coordinate lead flow and BDR alignment for efficient follow-up and conversion.
• Develop training materials and contribute to the internal knowledge hub.

Skills

Marketing strategy

AI in marketing

Cross-functional leadership

MarTech stack

Influence

Tools

Salesforce

Demandbase

Tableau

Job description

Palo Alto Networks, Inc. is seeking a Regional Marketing Manager to lead North America demand-gen programs by blending traditional strategic rigor with AI-driven innovation.

You will bridge global strategy and regional execution, ensuring North America leads in pipeline generation and acceleration across MOFU campaigns for Unit 42, CXO, and industry ABM. Focus on designing, localizing, and governing integrated campaign strategies; aligning with regional sales needs; and delivering high-quality,