Regional Field Marketing Leader - Beverages Growth

Witt/Kieffer; Phoenix (AZ); On-site; USD 70,000 - 110,000; Full time

Job summary

CAB Enterprises, Inc. is seeking a Field Marketing Specialist to develop and execute regional marketing strategies to grow Electrolit sales in the United States.

The role requires at least 5 years in marketing and sales within the Beverage CPG sector and a strong grasp of local market geography. You will manage budgets, sponsor deals, and coordinate regional activations with commercial teams, distributors, and cross-functional partners.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• At least five (5) years of marketing and sales experience in Beverage CPG industry.
• Advanced Microsoft Office skills; PowerPoint and Excel.
• Proficient knowledge of all Social Media platforms.

Responsibilities

• Develop and execute a regional marketing plan aligning with company targets.
• Leverage national marketing programs to maximize regional impact.
• Collaborate with Commercial teams on sales incentives, training, and regional activation.
• Manage a budget, sponsorships, events, and local activations.
• Communicate marketing initiatives to local sales and distribution teams.
• Be the local face to the global brand and support on-site activation.

Skills

Communication

Planning

Project management

Local market geography

Marketing plan development

Negotiation

Vendor management

Collaborative

Self-starter

Education

Bachelor's degree in Business/Marketing

Tools

PowerPoint

Excel

Job description

CAB Enterprises, Inc. is seeking a Field Marketing Specialist to develop and execute regional marketing strategies to grow Electrolit sales in the United States.

The role requires at least 5 years in marketing and sales within the Beverage CPG sector and a strong grasp of local market geography. You will manage budgets, sponsor deals, and coordinate regional activations with commercial teams, distributors, and cross-functional partners.