Regional Beverage Sales Manager — Small Format

Electrolit (CAB Enterprises); Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

CAB Enterprises, Inc. is seeking a Regional Account Manager to drive sales growth in key regional small format retailers. The role involves partnering with local distributors, leading promotions, and maintaining strong account relationships to sustain revenue expansion.

You will work with Electrolit Team to implement sales plans, manage the sales pipeline, and conduct market analysis while traveling extensively in the region to maximize opportunities.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years of experience in Retail CPG Beverage sales and key account roles.
• Proven track record of achieving sales targets and business objectives.
• Experience in managing relationships with regional retailers and distributors.

Responsibilities

• Collaborate with local distributors and Electrolit Team to ensure effective execution of sales plans.
• Conduct rigorous business planning, selling, and analysis to drive sales growth.
• Collaborate effectively with external KDP key account managers to drive strategic partnerships and maximize business opportunities.
• Manage retail selling and account management activities to build Electrolit sales in small format retailers.
• Develop, manage, and report on the sales pipeline.
• Conduct market research to identify new opportunities and stay informed about industry trends.
• Build and maintain strong relationships with existing accounts to ensure retention and upsell opportunities.
• Develop and implement promotions and programming to drive sales at regional retailers.
• Prepare and present reports on sales performance, market trends, and competitive analysis.
• Ensure compliance with company policies and industry regulations.
• Attend industry events and trade shows to promote the company's services and network with potential regional accounts.
• Other duties as assigned.

Skills

Sales & account management

Analytical / business planning

Communication & negotiation

Independent & team player

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

CRM/TPM software

Excel

PowerPoint

Nielsen/IRI data analysis

Job description

CAB Enterprises, Inc. is seeking a Regional Account Manager to drive sales growth in key regional small format retailers. The role involves partnering with local distributors, leading promotions, and maintaining strong account relationships to sustain revenue expansion.

You will work with Electrolit Team to implement sales plans, manage the sales pipeline, and conduct market analysis while traveling extensively in the region to maximize opportunities.