Regional Field Marketing Lead - Campgrounds

RiseMe; Billings (MT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical/Vision Insurance

Dental Insurance

Health Savings Account

Flexible Spending Account

Dependent Care Account

Paid Life & AD&D Insurance

Paid Short Term and Long Term Disabled

Voluntary Life & AD&D Insurance

Voluntary Critical Illness Insurance

Voluntary Accident Insurance

Voluntary Hospital Indemnity Insurance

Paid Time Off

Paid Parental Leave

Employee Assistance Program

401K Retirement Plan

401K Company Contributions

Job summary

Kampgrounds of America, Inc. is seeking a Field Marketing Manager to develop localized campaigns for a portfolio of KOA campgrounds and optimize guest engagement. You will work with franchise owners, general managers, and marketing teams to implement KOA-brand initiatives.

You will direct regional marketing efforts, manage paid media, social, SEO, email, and partnerships, and use analytics to improve results, while coordinating with national teams for alignment.

Qualifications

• Bachelor's degree in Marketing, Business, Hospitality, or related field.
• 3+ years of field marketing, hospitality marketing, or a related role.
• Strong understanding of digital marketing, social media, and local advertising strategies.
• Proficiency in data analysis and ability to translate insights into actionable strategies.
• Excellent communication and relationship-building skills.
• Ability to travel, with possible travel to Canada.

Responsibilities

• Develop and execute regional and local marketing strategies tailored to each campground in designated portfolio.
• Act as a marketing consultant for franchise owners, providing insights and recommendations based on market data and trends.
• Manage digital and traditional marketing channels, including paid media, social media, SEO, and email campaigns.
• Identify and foster partnerships with local businesses, tourism organizations, and community groups to enhance brand presence.
• Support the execution of promotions, events, and loyalty programs at the campground level.
• Utilize analytics and performance metrics to assess marketing effectiveness and optimize campaigns.
• Provide detailed marketing strategy recommendations to franchisees and implement accordingly.
• Plan and direct meetings with franchisees with clear objectives and goals.
• Monitor and manage marketing budgets to ensure cost-effective use of resources.
• Collaborate with National Marketing, Revenue Management, BI, and Field Operations to align local efforts with KOA's national strategy.
• Assist in sharing key insights and best practices across the field marketing system.
• Support training and education initiatives around field marketing for KOA, including webinars and sessions at KOA events.
• With Franchise Revenue Management, complete yearly Best Park in Market analysis, ABRs, and Commercial Strategy roadmaps for assigned portfolio.
• Support Franchise Revenue Management in cohesive revenue strategies for camps leveraging Revenue Managed Services.
• Develop case studies on Marketing Managed Services and revenue impact.

Education

Bachelor's degree in Marketing, Business, Hospitality, or related field

3+ years of field marketing experience

Strong understanding of digital marketing and local advertising

Proficiency in data analysis and insight translation

Excellent communication and relationship-building

Ability to travel (可能 to travel to Canada)

Job description

Kampgrounds of America, Inc. is seeking a Field Marketing Manager to develop localized campaigns for a portfolio of KOA campgrounds and optimize guest engagement. You will work with franchise owners, general managers, and marketing teams to implement KOA-brand initiatives.

You will direct regional marketing efforts, manage paid media, social, SEO, email, and partnerships, and use analytics to improve results, while coordinating with national teams for alignment.