Regional Event Marketing Manager

Englert Inc.; Muskego (WI); Híbrido; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Englert Inc. seeks a seasoned Event Marketing Manager to lead regional event programs and staffing, coordinating with EMs and promoters to drive lead generation and exceed sales targets. The role combines on-site event execution with strategic team leadership and partner development.

The ideal candidate will manage recruiting, training, scheduling, and performance, while partnering with HR and regional leaders to ensure compliant, timely operations and strong event ROI across the region.

Responsabilidades

• Talent and Team Management: build and lead event teams across regions.
• Recruit and develop event staff including EMs and promoters to meet goals.
• Train, schedule, and manage staffing, ensuring onboarding and HR timelines.
• Hold monthly REMM meetings with EMM/GM/RD and weekly EMM meetings.
• Lead weekly in-person or Teams trainings focused on lead generation improvements.
• Conduct regular on-site or remote event operations with EMM/promoters.
• Oversee event bookings, contracts, COIs, and cover sheets.
• Coordinate exhibit setup/removal and maintain display materials inventory.
• Manage tools, resources, reporting, and materials for event coordination.
• Develop localized retail partnerships for on-site staffed displays.
• Identify and secure onsite sponsorship opportunities with community entities.
• Ensure adherence to processes for scheduling, payments, post-show analysis, and reporting.
• Strive for department and regional targets; present a professional company image.
• Ensure HR policies and procedures are followed; timely submission of payroll and leads.

Descripción del empleo

Manage and execute event marketing initiatives and best practices to generate leads accordingly to ensure the region meets or exceeds sales targets. This is primarily achieved through satisfactory staffing, event booking, exhibit display placement through event participation and operations.

• Talent and Team Management
• Recruit and develop event team including EMM’s and Promoters to achieve established goals including appropriately staffing scheduled and paid events.
• Training, scheduling, and managing up to and including separation of employment as necessary adhering to all dept. and HR timelines, guidelines, and best practices.
• REMM to hold/join a min. of Monthly meetings with EMM/GM/RD and weekly EMM.
• Ensure weekly meetings in person or Teams with EMM/Promoters centered around training and improving lead generation. Participate as needed.
• REMM will maintain 1 office visit per month, average. All offices visited once every 6 months or within business needs. REMM visits should include but not limited to
• Training/supporting EMM on recruiting, development, and people management.
• Inspection and inventory of all display materials and resources.
• Review event schedule, plans, operations/personnel audit with EMM.
• Work with EMM/promoters on site at event operation as necessary.
• Adhere to department best practices and procedures for onboarding and training of EMM and promoters. Including on site 1st week with EMM.
• In separation or absence in location identified for EMM, REMM will fill EMM responsibilities and in partnership with local office until replacement is identified. Both onsite and remotely including recruiting, running events, training, working events, set ups/tear downs, etc. as necessary to limit disruption to the business and operation
• Develop assigned territory increasing exposure and market share.
• Find, research, identify, and schedule events for region and approve from EMM’s.
• Obtain, track, manage process of event booking-Contract, entry, W9, COI, request cover sheets.
• Coordinate and assist in exhibit display set up and removal at events as needed.
• Manage tools, resources, reporting, and materials for event coordination.
• Develop localized retail partnerships for onsite staffed display for lead generation activity.
• Optimize potential community entities with to implement onsite sponsorship programs.
• Adhere to dept. processes, procedures and practices for event scheduling, payments, COI’s, post show analysis, lead booking, recruiting and retention, reporting, and progressive disciplinary action
• Achieving department, regional and company standards
• Professionalism- projecting a favorable company image in both behavior and attire.
• Adhere to Human Resources Department P&P, processes, and best practices.
• Timely submission of all paperwork including but not limited to payroll, leads, and reporting.
• Productivity OT-Region .30 LPH / $400 CPL/ 20% or lower Marketing Cost %.
• Quality- maintain above 50% lead conversion, correct info and submission of leads.
• In absence of staff REMM may be needed to support or work prescheduled events.
• REMM-Hybrid position with travel. When travel work at office and/or at events with EMM or promoters.

REMM will maintain standards of performance throughout the department. Standards are to be considered measurable and attainable. Leadership should be consulted prior to making any changes to standards, procedures, or best practices. REMM will ensure that all offices are either meeting goals or taking steps to move in that direction. This should be accomplished by instituting system that ensure poor performing EM’s/Promoters are replaced in a timely manner. All systems should be proactive to minimize any disruption business needs and leads.

REMM will support additional business needs as assigned by RD, Director, and VP.