Regional Director of Sales and Marketing

Harbor Retirement Associates; Naperville (IL); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading company seeks a Regional Director of Sales and Marketing to drive census growth and revenue in senior living communities. This role involves strategic planning, team coaching, and community outreach, requiring strong communication and organizational skills. Frequent travel is expected, making it essential to maintain relationships with residents and families while achieving occupancy and budget goals.

Qualifications

• 1-2 years of experience in sales management in senior living.
• Strong communication skills.

Responsibilities

• Develop and implement sales and marketing strategies.
• Conduct tours with prospective residents.
• Coach sales teams and manage inquiries.

Skills

Communication

Organizational Skills

Multitasking

Education

Bachelor's degree

Job description

The Regional Director of Sales and Marketing (RDSM) is responsible for developing, executing, and leading the sales and marketing strategy for a specific region or community. The primary goals are immediate census growth and revenue increase.

The role requires frequent travel, typically from Monday to Thursday, with occasional five-day travel weeks.

Essential Functions:

1. Schedule, organize, and conduct tours with prospective residents across independent living, assisted living, memory care, and skilled nursing.
2. Observe and coach the sales team, respond promptly to all inquiries via walk-ins, phone calls, and mail-ins.
3. Plan and execute events with the team to attract prospective residents and professionals, including seminars, speakers, and themed events.
4. Build and maintain positive relationships with residents, families, and care providers.
5. Maintain proficiency in all relevant software programs.
6. Assist in training managers for weekend backup coverage and MOD rotation.
7. Coach teams on managing move-ins and move-outs to maximize revenue.
8. Ensure each inquiry is treated with value and importance.
9. Collaborate with community sales directors and the VP of Sales and Marketing to develop and implement quarterly marketing plans.
10. Develop community outreach programs with sales directors.
11. Plan media and marketing strategies in consultation with the VP of Marketing.
12. Meet occupancy and budget goals.
13. Participate in hiring, training, disciplining, and terminating departmental staff in accordance with company policies.
14. Keep the Executive Director informed of daily sales activities.
15. Maintain the Hot Board and Move-In/Move-Out boards.
16. Communicate any special needs of incoming residents to relevant personnel.
17. Manage the use of sales tools at assigned communities.
18. Investigate all leads thoroughly before closing.
19. Stay informed of industry trends and techniques that impact product offerings.
20. Understand senior needs and the aging process.
21. Update competitive analyses biannually and adjust marketing plans as market conditions change.

Non-Essential Functions:

1. Maintain confidentiality of all sensitive information.
2. Comply with all company policies.
3. Possess strong organizational skills, ability to multitask, and meet deadlines.
4. Interact professionally with all organizational levels, residents, and families.
5. Perform other duties as assigned.

Qualifications / Skills / Educational Requirements:

1. Bachelor's degree from a four-year college or university, or equivalent experience (1-2 years of experience and/or training).
2. Previous sales management experience in senior living, with existing communities and development projects. Strong communication skills.

Additional qualifications include relevant skills, behaviors, motivations, education, experience, and licenses/certifications as specified in the original description.

Our organization is an Equal Opportunity Employer and values diversity. We do not discriminate against protected veterans or individuals with disabilities.