Regional Director of Business Development (25360)

Cantex; Carrollton (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Performance-based bonus opportunities

Health, dental, and vision insurance

Supplemental benefits (life, disabled,

401(k) with company match

Generous PTO/Sick leave

Career growth opportunities

Supportive company culture

Job summary

Cantex seeks a Regional Director of Business Development to lead sales, marketing, census growth, and market expansion across an assigned region. You will partner with facility leadership, hospitals, physicians, case managers, ACOs, health plans, and community sources to meet census, admissions, and occupancy goals.

The role focuses on strategy, sales training, lead generation, market analysis, and long-term growth planning with regional travel as required.

Qualifications

• 3+ years leadership in multi-facility long-term care sales and marketing.
• 5+ years healthcare business development experience.
• Strong SNF/post-acute care and referral networks knowledge.
• Proven census/admissions/occupancy/revenue results.
• Experience building hospital/physician networks and referral sources.
• Market analysis, demographic trends, and growth strategy experience.
• Excellent communication, presenting, negotiating, and organizational skills.
• College coursework in Marketing/Business/Healthcare Administration preferred.
• MS Office and CRM/lead tracking proficiency.

Responsibilities

• Develop, implement, and manage strategic sales and marketing plans for the assigned region.
• Drive census growth, admissions growth, occupancy improvement, and payer mix optimization.
• Lead and influence Business Development teams to achieve census goals.
• Develop and strengthen referral relationships with hospitals, physicians, discharge planners, case managers, ACOs, and community partners.
• Identify market opportunities, referral trends, competitive threats, and growth opportunities through market analysis.
• Spearhead business development initiatives to increase market share and regional brand awareness.
• Evaluate marketing collateral, digital marketing, media campaigns, and advertising strategies for effectiveness.
• Develop and support community outreach programs to enhance visibility and referrals.

Skills

Leadership

Healthcare sales

SNF knowledge

Referral networks

Market analysis

Communication

CRM software

Microsoft Office

Education

Some college coursework in Marketing/Business/Healthcare Administration

Tools

CRM software

Microsoft Office

Job description

Location: Supports multiple Skilled Nursing Facilities (SNFs) within the assigned region (travel required).

Schedule: Full‑time, exempt role with routine regional travel and community outreach responsibilities.

Reports to: Senior Vice President of Business Development.

What We Offer You

• Competitive pay
• Performance‑based bonus opportunities
• Comprehensive health, dental, and vision insurance
• Additional supplemental benefits (life insurance, disability, accident, etc.)
• 401(k) with company match
• Generous paid time off (PTO/Sick)
• Clear career growth and advancement opportunities
• A supportive and vibrant company culture
• Many more employee perks and benefits

Job Summary

The Regional Director of Business Development is responsible for leading sales, marketing, census development, referral growth, and market expansion initiatives across an assigned region. This role designs, implements, and manages strategic business development programs that drive Skilled Nursing Facility (SNF) census growth, strengthen referral pipelines, expand market share, and increase revenue performance.

The Regional Director of Business Development serves as the primary regional sales leader and partners closely with facility leadership, hospital systems, physicians, case managers, Accountable Care Organizations (ACOs), health plans, and community referral sources to achieve or exceed census, admissions, and occupancy goals. This position plays a critical role in business development strategy, sales training, lead generation, market analysis, and long‑term growth planning.

Qualifications

• Minimum 3 years of leadership experience in multi‑facility long‑term care sales and marketing
• Minimum 5 years of successful healthcare business development experience
• Strong understanding of Skilled Nursing Facility (SNF), post‑acute care, long‑term care, and healthcare referral networks
• Proven history of achieving or exceeding census, admissions, occupancy, and revenue goals
• Demonstrated success coaching and developing sales and business development teams
• Experience building relationships within hospitals, physician networks, case management departments, and healthcare organizations
• Strong understanding of market analysis, demographic trends, and healthcare growth strategies
• Excellent communication, presentation, negotiation, and organizational skills
• Some college coursework in Marketing, Business, Healthcare Administration, or related field preferred
• Proficiency with Microsoft Office and CRM/lead tracking systems

Essential Functions

• Develop, implement, and manage strategic sales and marketing plans for the assigned region
• Drive census growth, admissions growth, occupancy improvement, and payer mix optimization across regional facilities
• Lead and influence Business Development teams to achieve or exceed established census goals
• Develop and strengthen referral relationships with hospitals, physicians, discharge planners, case managers, ACOs, managed care organizations, and community partners
• Identify market opportunities, referral trends, competitive threats, and growth opportunities through market analysis and demographic research
• Spearhead business development initiatives that increase market share and strengthen regional brand awareness
• Evaluate marketing collateral, digital marketing efforts, media campaigns, and advertising strategies to ensure effectiveness and relevance
• Develop and support community outreach programs that enhance facility visibility and referral development
• Assist facility leadership with recruiting, hiring, onboarding, and developing business development personnel
• Conduct ongoing sales coaching, mentoring, and performance development for local marketing teams
• Deliver classroom, field, and one‑on‑one sales training for internal and external business development professionals
• Monitor lead tracking systems, referral conversion metrics, admissions pipelines, and sales performance indicators
• Analyze business development data and implement strategies that improve conversion rates and referral outcomes
• Conduct routine visits with referral sources and healthcare providers to identify patients who may benefit from post‑acute and long‑term care services
• Collaborate with operational leaders to achieve census, revenue, financial, and quality objectives
• Support regional and corporate growth initiatives as assigned

We are an Equal Opportunity Employer. We offer an excellent benefit plan to include 401(k) with match, CEU reimbursement, vacation, sick time, holidays, medical, dental and supplemental insurance plans, as well as an excellent be... ...

Please visit cantexcc.com for more information about our organization.