Regional Director of Admissions

Excelsior Care Group; New York (NY); On-site; USD 185,000 - 200,000; Full time

Benefits offered by this job

Medical and dental coverage

Generous PTO

401(k) retirement plan

Employee recognition programs

Team-oriented work environment

Employee discounts

Job summary

Excelsior Care Group in Brooklyn, NY is seeking a Regional Director of Admissions to drive census growth across multiple skilled nursing facilities. You will lead admissions strategy, optimize payer mix, and partner with clinical and operational teams.

The role requires 5+ years in healthcare business development or admissions with SNF experience. Travel to Queens, Bronx, Nassau, and Westchester is expected, and you will build referral partnerships with hospitals and physicians.

Qualifications

• Minimum 5 years in business development, admissions, or healthcare marketing.
• Required SNF experience.
• Proven track record of increasing census and building strong referral pipelines.
• Strong understanding of discharge planning and payer sources.

Responsibilities

• Oversee admissions processes and local facility management.
• Monitor referral response times and ensure timely follow-up.
• Assist in closing complex or high-priority admissions.
• Coordinate patient movement between sister facilities to optimize census.
• Track census trends and payer mix performance.
• Train and mentor admissions teams to meet targets.
• Monitor lost referrals and identify improvement opportunities.
• Develop and implement regional strategies to increase census and payer mix.

Skills

Business development

Healthcare marketing

Leadership

Census growth

Strategic partnerships

Tools

ePaces

Availity

CarePort

NaviHealth / Navi

Navinet

EMR systems

Job description

Company: Excelsior Care Group

Position: Regional Director of Admissions
Location: Brooklyn, NY
Schedule: Full-Time | Monday–Friday, 9:00 AM – 5:00 PM
Salary: $185,000 – $200,000

About the Role

We are seeking a dynamic and results-driven Regional Director of Admissions to lead strategic growth initiatives across multiple skilled nursing facilities. This leadership role is responsible for driving census growth, strengthening referral networks, and optimizing payer mix while partnering closely with clinical and operational teams.

Key Responsibilities

• Oversee execution of admissions processes and local facility management

• Monitor referral response times and ensure timely follow-up

• Assist in closing complex or high-priority admissions

• Coordinate patient movement between sister facilities to optimize census

• Track and analyze census trends and payer mix performance

• Train, mentor, and hold admissions teams accountable for results

• Monitor lost referrals and identify opportunities for improvement

• Drive accountability across all facilities for admissions performance

• Develop and implement regional business development strategies to increase census and improve payer mix

• Build and maintain strong relationships with hospitals, physicians, case managers, and community partners

• Identify and secure new referral sources and strategic partnerships

• Analyze market trends, competitor activity, and referral patterns to guide decision-making

• Collaborate with Admissions, Clinical, and Operations teams to ensure seamless patient transitions

• Support and oversee facility‑level marketing and admissions initiatives

• Track and report weekly and monthly metrics, including census, conversion ratios, and referral activity

• Participate in care coordination meetings, hospital rounds, and networking events

• Ensure compliance with all federal, state, and company regulations related to admissions and marketing

Qualifications & Requirements

• Minimum of 5 years of experience in business development, admissions, or healthcare marketing

• Required: Skilled Nursing Facility (SNF) experience

• Proven track record of increasing census and building strong referral pipelines

• Strong understanding of healthcare systems, discharge planning, and payer sources

• Ability to travel regularly throughout Queens, Bronx, Nassau, and Westchester Counties

Technical Skills

Experience with the following systems is highly preferred:

• ePaces

• Availity

• CarePort

• NaviHealth / Navi

• Navinet

• Electronic Medical Records (EMR) systems

Benefits

• Comprehensive Medical and Dental Coverage

• Generous Paid Time Off (PTO)

• 401(k) Retirement Plan

• Employee Recognition Programs

• Supportive, team-oriented work environment

• Company perks and employee discounts