Regional Admissions Director: Growth, Partnerships & Census

Excelsior Care Group; New York (NY); On-site; USD 185,000 - 200,000; Full time

Job summary

Excelsior Care Group in Brooklyn, NY is seeking a Regional Director of Admissions to lead growth across multiple skilled nursing facilities. You will drive census growth, strengthen referral networks, and optimize payer mix while partnering with clinical and operations teams to ensure seamless patient transitions.

The role oversees admissions processes, mentors admissions teams, and builds hospital/physician relationships to secure new referrals and manage complex admissions in a fast-paced

Qualifications

• Minimum of 5 years of experience in business development, admissions, or healthcare marketing.
• Required: Skilled Nursing Facility (SNF) experience.
• Proven track record of increasing census and building strong referral pipelines.
• Strong understanding of healthcare systems, discharge planning, and payer sources.
• Ability to travel regularly throughout Queens, Bronx, Nassau, and Westchester Counties.

Responsibilities

• Oversee execution of admissions processes and local facility management
• Monitor referral response times and ensure timely follow-up
• Assist in closing complex or high-priority admissions
• Coordinate patient movement between sister facilities to optimize census
• Track and analyze census trends and payer mix performance
• Train, mentor, and hold admissions teams accountable for results
• Monitor lost referrals and identify opportunities for improvement
• Drive accountability across all facilities for admissions performance
• Develop and implement regional business development strategies to increase census and improve payer mix
• Build and maintain strong relationships with hospitals, physicians, case managers, and community partners
• Identify and secure new referral sources and strategic partnerships
• Analyze market trends, competitor activity, and referral patterns to guide decision-making
• Collaborate with Admissions, Clinical, and Operations teams to ensure seamless patient transitions
• Support and oversee facility‑level marketing and admissions initiatives
• Track and report weekly and monthly metrics, including census, conversion ratios, and referral activity
• Participate in care coordination meetings, hospital rounds, and networking events
• Ensure compliance with all federal, state, and company regulations related to admissions and marketing

Skills

Business development

Admissions

Healthcare marketing

Relationship building

Strategic planning

Tools

ePaces

Availity

CarePort

NaviHealth

Navinet

EMR systems

Job description

Excelsior Care Group in Brooklyn, NY is seeking a Regional Director of Admissions to lead growth across multiple skilled nursing facilities. You will drive census growth, strengthen referral networks, and optimize payer mix while partnering with clinical and operations teams to ensure seamless patient transitions.

The role oversees admissions processes, mentors admissions teams, and builds hospital/physician relationships to secure new referrals and manage complex admissions in a fast-paced