Regional Director, Independent Living Sales

Greenfields of Geneva; Lombard (IL); On-site; USD 152,000 - 221,000; Full time

Job summary

Lifespace Communities, headquartered in Dallas, Texas, is seeking a Director, Regional Independent Living Sales to lead strategy across multiple Lifespace communities. You will coach Community Sales Directors and Sales Counselors, drive occupancy and revenue growth, and partner with Operations, Marketing, and Finance.

You'll shape regional strategies, manage CRM analytics, and build leadership pipelines. A proven track record in CCRC/Life Plan sales and multi-site leadership is required, with a

Qualifications

• 10+ years of progressive sales leadership in CCRC/Life Plan communities.
• Proven regional or multi-site sales leadership experience.
• Track record of driving occupancy and revenue growth across multiple communities.
• Experience coaching Community Sales Directors and high-performing teams.
• Strong knowledge of CCRC/Life Plan sales; Type A/B contracts preferred.
• Expertise in consultative selling, pipeline management and closing strategies.
• Strong financial acumen, occupancy planning, pricing and forecasting.
• CRM data and sales analytics to improve performance.
• Bachelor's degree in Business/Marketing/Sales or related field; Master's preferred.

Responsibilities

• Develop and execute regional and community strategies that drive occupancy, revenue, net move-ins and waitlist growth.
• Coach, mentor and develop Community Sales Directors and sales teams to consistently achieve performance goals.
• Strengthen sales fundamentals including speed-to-lead, pipeline management, inquiry management, tour quality, follow-up and closing effectiveness.
• Champion prospect-centered, relationship-based selling that uncovers emotional motivators and builds trust.
• Lead regular business reviews using CRM analytics, conversion metrics, forecasting and performance dashboards.
• Step into communities needing leadership during transitions, occupancy recovery initiatives, redevelopment or expansion.
• Partner with Operations and Finance on pricing, inventory, forecasting and occupancy planning.
• Collaborate with Marketing to strengthen lead generation, referral development and market positioning.
• Identify performance gaps quickly and develop targeted coaching and performance improvement strategies.
• Build a strong leadership pipeline by identifying and retaining exceptional sales talent.

Skills

Regional leadership

Multi-site leadership

Occupancy growth

Coaching & development

CCRC/Life Plan sales

Consultative selling

Forecasting & analytics

Bachelor's degree

Master's preferred

Education

Bachelor's degree in Business/Marketing/Sales

Master's degree preferred

Job description

Lifespace Communities, headquartered in Dallas, Texas, is seeking a Director, Regional Independent Living Sales to lead strategy across multiple Lifespace communities. You will coach Community Sales Directors and Sales Counselors, drive occupancy and revenue growth, and partner with Operations, Marketing, and Finance.

You'll shape regional strategies, manage CRM analytics, and build leadership pipelines. A proven track record in CCRC/Life Plan sales and multi-site leadership is required, with a