Regional Direct Marketing Leader

Renewal-By-Andersen-of-Central-C; Fresno (CA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

$100,000 annually + Bonus

401K

PTO / Sick Time

8 Paid Holidays plus 1 Flex Holiday

Medical, dental and vision insurance

Life and AD&D Insurance

Disability Insurance

Identity Theft Protection

Flexible Spending Accounts (FSA)

Employee Assistance Program (EAP)

Discount on our windows and doors

Employee discounts on travel, apparel,

electronics, restaurants and more!

Job summary

Renewal by Andersen in Fresno, CA is seeking a Direct Marketing Manager who can coach, motivate, and align teams to ambitious sales and lead-generation goals.

You will oversee Direct Marketing Agents, Team Leads, and Supervisors, building a high-performing culture that balances results with people.

The role emphasizes strategy, budgeting, field work, and collaboration with HR, with a strong focus on accountability and continuous improvement.

Qualifications

• Bachelor’s degree or 5+ years of equivalent supervisory/leadership experience.
• Proven ability to lead, motivate, coach, and develop teams.
• Strong communication, active listening, and conflict-resolution skills.
• Ability to analyze challenges and translate business goals into action.
• Strong organizational, time-management, and problem-solving skills.
• Ability to perform in a deadline-driven, results-oriented environment.
• Strong customer-service mindset.
• Ability to manage budgets and work within financial constraints.
• Proficiency with Microsoft Word, Excel, and database systems.
• Valid driver's license and insurable driving record.
• Willingness and ability to work in the field and overnight travel up to 25%.

Responsibilities

• Lead, coach, mentor, and develop Direct Marketing team members.
• Build a culture centered around performance, accountability, trust, and respect.
• Partner in hiring, promotions, performance management, and other key people decisions.
• Conduct regular check-ins and performance reviews to help team members grow and succeed.
• Develop future leaders and create a strong bench of talent.
• Lead the Direct Marketing team toward sales, lead generation, and profitability goals.
• Translate company objectives into clear, actionable plans for your team.
• Monitor performance and identify opportunities to improve results.
• Hold leaders and team members accountable to expectations while providing coaching and support.
• Manage department expenses responsibly and within budget.
• Develop marketing tactics and execution plans designed to generate a strong ROI.
• Stay current on industry trends, market conditions, and competitive activity.
• Identify opportunities to strengthen Direct Marketing performance and expand our impact.
• Partner with leadership and HR to support team member needs and department initiatives.
• Continuously ask: 'How can we do this better?'

Skills

Leadership

Coaching

Communication

Strategy

Budgeting

Travel

Field work

Hiring

Performance mgmt

Education

Bachelor’s degree or equivalent

Tools

Microsoft Word

Excel

Database systems

Job description

Renewal by Andersen in Fresno, CA is seeking a Direct Marketing Manager who can coach, motivate, and align teams to ambitious sales and lead-generation goals.

You will oversee Direct Marketing Agents, Team Leads, and Supervisors, building a high-performing culture that balances results with people.

The role emphasizes strategy, budgeting, field work, and collaboration with HR, with a strong focus on accountability and continuous improvement.