Regional Communications & Reputation Director

RWJBarnabas Health; Short Hills (NJ); On-site; USD 134,000 - 174,000; Full time

Benefits offered by this job

Paid Time Off

Medical and Prescription DrugInsurance

Dental and Vision Insurance

Retirement Plans

Short & Long Term Disability

Life & Accidental Death Insurance

Tuition Reimbursement

Health Care/Dependent Care Flexible Sp

Wellness Programs

Voluntary Benefits

Discounts Through Partners

Job summary

RWJBarnabas Health is seeking a Regional Communications Director to lead day-to-day public relations and narrative management across the regional facilities. The role requires partnering with hospital presidents and executives to shape messaging and protect the enterprise reputation.

You will coordinate with regional marketing leads, manage crisis communications, and ensure alignment with enterprise narratives while advancing local storytelling and media engagement across New Jersey.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Corporate Affairs, or related field.
• Minimum of five years in corporate communications, public relations, writing, or media relations.
• Master's degree preferred; APR accreditation preferred.
• Ability to advise hospital presidents and executives and align with enterprise narratives.

Responsibilities

• Execute day-to-day local public relations, narrative management, and reputation protection strategies for all assigned hospital facilities.
• Serve as the on-the-ground communications consultant to Hospital Presidents and facility executives.
• Collaborate with AVP and regional leads to align department messaging across the region.
• Coordinate with facility Regional Marketing Leads to pair clinical promotions with earned media.
• Direct localized rapid-response communications and on-site issue mitigation for crises.
• Draft and coordinate localized internal communications and executive updates.
• Gather clinical insights and local data to build strategic briefs for a centralized intake system.
• Ensure communications resources are protected from non-strategic activities and low-scale events.
• Map updates to the Integrated System Calendar and maintain a single corporate voice.

Skills

Corporate communications

Public relations

Professional writing

Media relations

Crisis communications

Editorial skills

Written communication

Education

Bachelor's degree in Communications, Public Relations, Journalism, Corporate Affairs, or related field

Master's degree in Communications or related corporate discipline

APR accreditation

Tools

Project management tools

Workflow intake engines

Digital content calendars

Job description

RWJBarnabas Health is seeking a Regional Communications Director to lead day-to-day public relations and narrative management across the regional facilities. The role requires partnering with hospital presidents and executives to shape messaging and protect the enterprise reputation.

You will coordinate with regional marketing leads, manage crisis communications, and ensure alignment with enterprise narratives while advancing local storytelling and media engagement across New Jersey.