Regional Brand Marketing Manager

Brobston Group; Miami (FL); Sur place; USD 90 000 - 135 000; Plein temps

Résumé du poste

Shiseido Americas is seeking a Marketing Lead to develop and execute regional strategies across NARS, Drunk Elephant, and Dr Dennis Gross Skincare in Latin America. You will guide 360 marketing strategies, manage country/brand assortments, pricing, forecasts, and activations, collaborating with global teams and LATAM distributors to ensure successful launches and brand alignment.

The role requires an entrepreneurial mindset, strong collaboration, and hands-on execution across the LATAM markets

Qualifications

• Bachelor's degree in Marketing or related field.
• 4-6 years of relevant experience; experience within a related industry is preferred.
• Strong marketing acumen and analytical skills.
• Strong organizational skills with high attention to detail and the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Fluent in English and Spanish.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to travel as required.

Responsabilités

• Act as regional liaison between global brand teams and local distributor teams to lead all marketing initiatives.
• Lead the newness forecast process for sellable, POSM, visual merchandising and analyze submissions.
• Develop Regional Assortment based on cost of goods thresholds, discontinuations, and regulatory restrictions.
• Collaborate with distributors and LATAM PR/Digital team to align seeding, content, media plans and digital initiatives.
• Lead bi-annual competitive price analysis.
• Prepare launch feedback performance reports, including sales analysis and monthly retail sales consolidation.
• Share findings on market trends to identify market-specific needs for products and promotions.
• Align promotional product offers and creative concepts to brand guidance.
• Forecast promotional materials and review with Commercial Team / Distributors.
• Localize global retailer decks to support distributors with retailer sales meetings.

Connaissances

Marketing acumen

Analytical skills

Organizational skills

Communication skills

Bilingual English/Spanish

Team collaboration

Formation

Bachelor's degree in Marketing or related field

Outils

Microsoft Excel

PowerPoint

MS Office

Description du poste

Shiseido Americas is seeking a Marketing Lead to develop and execute regional strategies across NARS, Drunk Elephant, and Dr Dennis Gross Skincare in Latin America. You will guide 360 marketing strategies, manage country/brand assortments, pricing, forecasts, and activations, collaborating with global teams and LATAM distributors to ensure successful launches and brand alignment.

The role requires an entrepreneurial mindset, strong collaboration, and hands-on execution across the LATAM markets