LATAM Digital Marketing Lead

Shiseido; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Shiseido Americas is seeking a Digital Marketing Lead to craft and execute a 360-degree digital strategy for multiple LATAM brands, including Shiseido, NARS, Drunk Elephant, and more, from Miami. You will drive roadmaps, activations, paid media, and influencer initiatives across our distributor network.

You will partner with brand teams, e‑commerce, and agencies to align PR, ePR, and trade activities, ensuring local relevance while upholding global guidelines.

Qualifications

• Bachelor’s Degree in marketing or equivalent.
• 2-3 years of relevant work experience; working experience in related industry is highly desirable
• Strong marketing acumen and analytical skills.
• Great inter-personal skills and team player with ability to work in a fast-paced environment across multiple brands / stakeholders
• Entrepreneurial mindset
• Proficient in both spoken and written English and Spanish
• Available to travel for occasional brand events & seminars (10% to 15%, varies by year)

Responsibilities

• Lead the 360 digital marketing strategy per brand across LATAM portfolio (Shiseido, NARS, Drunk Elephant, Dr Dennis Gross, Narciso Rodriguez, Issey Miyake, Tory Burch).
• Establish short to mid-term digital marketing roadmaps per brand to elevate consumer journeys across touchpoints.
• Design digital strategies covering activations, paid media, PR/ePR, influencer activations, trade visibility, and CRM.
• Collaborate with brand marketing teams, Sr. E‑Com Development Manager, and distributor teams to drive initiatives from creation to execution.
• Ensure synergies across digital 360 and other marketing initiatives to support a unified plan.
• Serve as digital brand initiatives & competitive actions expert; leverage LATAM digital resources, influencers, and tools (TikTok Shop, Live Streaming, etc.).
• Lead development of PR/ePR projects for key launches; tailor global PR to local strategy and KPIs; manage content approvals with distributors.
• Format digital assets with internal tools and local agencies (PDP images, banners, subtitles).
• Travel 10–15% for brand events and collaboration across LATAM as needed.

Skills

Bachelor’s Degree in marketing

Marketing acumen

Analytical skills

Interpersonal skills

Entrepreneurial mindset

English and Spanish fluency

Microsoft Office

Travel flexible (10–15%)

Education

Bachelor’s Degree in marketing

Tools

Microsoft Office

Job description

Shiseido Americas is seeking a Digital Marketing Lead to craft and execute a 360-degree digital strategy for multiple LATAM brands, including Shiseido, NARS, Drunk Elephant, and more, from Miami. You will drive roadmaps, activations, paid media, and influencer initiatives across our distributor network.

You will partner with brand teams, e‑commerce, and agencies to align PR, ePR, and trade activities, ensuring local relevance while upholding global guidelines.