VP, U.S. Marketing & Brand Growth

Shiseido Company, Limited; New York (NY); Hybrid; USD 221,000 - 300,000; Full time

Benefits offered by this job

Life and Disability Insurance

Paid Volunteer Days

Paid Company Holidays

401K with 6% Company Match

Product Discounts & Annual Gratis

Employee Led Affinity GroupsTuition Re

Job summary

Shiseido Americas is seeking a Vice President, U.S. Marketing (NARS) in New York to lead strategic development and execution of all U.S. marketing initiatives for NARS, including brand strategy, consumer engagement, and integrated campaigns.

You will partner with global and cross-functional teams to drive growth, profitability, and market share across the U.S. beauty landscape. The role requires a minimum of 10+ years in U.S.

Qualifications

• Bachelor’s degree is required
• MBA or master’s degree preferred
• 10+ years of progressive U.S. marketing experience in prestige/ luxury or consumer-led brands
• Deep knowledge of U.S. beauty retailers, digital commerce, media and in-store environments
• Proven track record launching products and executing omnichannel programs

Responsibilities

• Lead annual and long-range strategic marketing plans for NARS in the U.S.
• Translate global brand vision into locally relevant strategies and activation plans
• Oversee budgeting, forecasting, and launch pipelines with cross-functional teams
• Drive integrated marketing including media, influencer, CRM, events and retail activation
• Partner with global and regional teams to align U.S. priorities with brand goals
• Build and mentor a high-performing U.S. Marketing team across functions

Skills

Leadership

Cross-functional collaboration

Strategic thinking

Brand management

Omnichannel marketing

Education

Bachelor's degree

MBA preferred

Job description

Shiseido Americas is seeking a Vice President, U.S. Marketing (NARS) in New York to lead strategic development and execution of all U.S. marketing initiatives for NARS, including brand strategy, consumer engagement, and integrated campaigns.

You will partner with global and cross-functional teams to drive growth, profitability, and market share across the U.S. beauty landscape. The role requires a minimum of 10+ years in U.S.