Digital Product Manager, LATAM

Brobston Group; Miami (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

Shiseido Americas is seeking a digital marketing lead to develop and execute brand-specific LATAM strategies across multiple consumer touchpoints, including paid media, PR/ePR, influencer activations, and digital commerce initiatives. The role requires an entrepreneurial mindset, collaboration across brand teams, distributors, and retailers, and fluency in English and Spanish.

Travel up to 15% may be required.

Qualifications

• 2-3 years of relevant work experience in marketing or related field.
• Strong marketing acumen and analytical skills.
• Travel availability 10–15% for brand events & seminars

Responsibilities

• Lead the 360 digital marketing strategy per brand.
• Establish a short to mid-term digital marketing roadmap per brand, aimed at elevating the consumer journey across multiple consumer touchpoints.
• Design digital strategies that encompass special brand activations, paid media, PR & ePR, influencer activations, trade & visibility, and CRM.
• Drive digital marketing initiatives from creation to execution by collaborating with the Sr. E-Com Development Manager, brand marketing teams, commercial & distributor teams.
• Ensure synergies across digital 360 and all other marketing initiatives, to contribute to a comprehensive and strategic marketing plan.
• Function as the digital marketing expert on digital brand initiatives & competitive actions.
• Work with Shiseido Group's digital resources, brand holders, retailers, and LATAM stakeholders to explore and implement digital tools across the digital space

Skills

Marketing analytics

Interpersonal skills

Entrepreneurial mindset

English proficiency

Spanish proficiency

Education

Bachelor’s Degree in Marketing or equivalent

Tools

Microsoft Office

Job description

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

The main objective of this role is to develop and lead each brand’s unique digital marketing strategy with a 360 degree perspective, contributing to the overarching marketing strategy per brand across LATAM*. Through the creation and implementation of a short to mid-term strategy per brand (prioritizing brands and resources accordingly), this role will amplify and elevate our portfolio's digital & PR initiatives across multiple consumer engagement touchpoints.

This role will require an entrepreneurial mindset, a strong collaborative spirit, and a hands-on approach. It will cover all brands within the LATAM portfolio (Shiseido, NARS, Drunk Elephant, Dr Dennis Gross, Narciso Rodriguez, Issey Miyake, Tory Burch).

* All distributors in LATAM (not including the Shiseido Brazil Cosmetics affiliate).

WHAT YOU WILL DO

• Lead the 360 digital marketing strategy per brand
• Establish a short to mid-term digital marketing roadmap per brand, aimed at elevating the consumer journey across multiple consumer touchpoints
• Design digital strategies that encompass special brand activations, paid media, special PR & ePR, special influencer activations, trade & permanent visibility, & CRM
• Drive digital marketing initiatives from creation to execution by collaborating with the Sr. E-Com Development Manager, brand marketing teams, commercial & distributor teams
• Ensure synergies across digital 360 and all other marketing initiatives, to contribute to a comprehensive and strategic marketing plan
• Function as the digital marketing expert on digital brand initiatives & competitive actions
• Work with Shiseido Group's digital resources, brand holders, retailers, and Shiseido LATAM stakeholders to explore, propose and implement digital tools across the digital space
• Ex. TikTok Shop, Live Streaming, Bambuser, Channel Advisor, MikMak, etc.
• Ex. Social listening / influencer metric systems
• Become an expert in the LATAM digital marketing space – sharing insights on digital trends, emerging brands, creative local initiatives, etc.
• Partner with retailers and brand holders to evaluate investments on unique co-branding and co-investing opportunities
• Propose and integrate new tools, such as shoppable media, shoppable live streaming, etc. into digital media campaigns to drive purchases
• Lead the development of special digital projects for PR/ePR strategies per brand / per key launches
• Tailor global PR strategies to prepare and optimize local PR initiatives across the portfolio
• Act as each brand's PR lead for special digital implementations, with both distributors and local agencies to establish appropriate KPIs, ensure adherence to local strategy, and enforce global brand guidelines
• Leverage specific influencer PR activations across the funnel to drive brand objectives, with special focus on driving traffic to retailer.com and driving purchases
• Act as liaison between brand holders and distributors to advocate for approvals on content creation, influencer seeding, paid partnerships, etc. in order to ensure brand alignment and timely approvals
• Support on Digital Asset Formatting
• Utilize internal tools and local agencies to manage digital asset formatting (PDP images, homepage banners, subtitle additions, etc.)

WHO YOU ARE

• Bachelor’s Degree in marketing or equivalent
• 2-3 years of relevant work experience; working experience in related industry is highly desirable
• Strong marketing acumen and analytical skills,
• Great inter-personal skills and team player with ability to work in a fast-paced environment across multiple brands / stakeholders
• Entrepreneurial mindset
• Proficient in both spoken and written English and Spanish
• Effectively skilled in Microsoft Office
• Available to travel for occasional brand events & seminars (10% to 15%, varies by year)

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law