Brand Manager, NARS, Drunk Elephant, & Dr. Dennis Gross, LATAM

Brobston Group; Miami (FL); Vor Ort; USD 90.000 - 135.000; Vollzeit

Zusammenfassung

Shiseido Americas is seeking a Marketing Lead to develop and execute regional strategies across NARS, Drunk Elephant, and Dr Dennis Gross Skincare in Latin America. You will guide 360 marketing strategies, manage country/brand assortments, pricing, forecasts, and activations, collaborating with global teams and LATAM distributors to ensure successful launches and brand alignment.

The role requires an entrepreneurial mindset, strong collaboration, and hands-on execution across the LATAM markets

Qualifikationen

• Bachelor's degree in Marketing or related field.
• 4-6 years of relevant experience; experience within a related industry is preferred.
• Strong marketing acumen and analytical skills.
• Strong organizational skills with high attention to detail and the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Fluent in English and Spanish.
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to travel as required.

Aufgaben

• Act as regional liaison between global brand teams and local distributor teams to lead all marketing initiatives.
• Lead the newness forecast process for sellable, POSM, visual merchandising and analyze submissions.
• Develop Regional Assortment based on cost of goods thresholds, discontinuations, and regulatory restrictions.
• Collaborate with distributors and LATAM PR/Digital team to align seeding, content, media plans and digital initiatives.
• Lead bi-annual competitive price analysis.
• Prepare launch feedback performance reports, including sales analysis and monthly retail sales consolidation.
• Share findings on market trends to identify market-specific needs for products and promotions.
• Align promotional product offers and creative concepts to brand guidance.
• Forecast promotional materials and review with Commercial Team / Distributors.
• Localize global retailer decks to support distributors with retailer sales meetings.

Kenntnisse

Marketing acumen

Analytical skills

Organizational skills

Communication skills

Bilingual English/Spanish

Team collaboration

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

MS Office

Jobbeschreibung

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

This role will develop and lead marketing strategies while overseeing the marketing 360 execution. Key responsibilities include the management of assortments per country/brand, pricing, forecasts, visual merchandising, in-store activations & digital initiatives. This role will work closely with global brand teams and LATAM distributors to ensure successful product launches, proper brand positioning, and alignment with brand objectives across the region.

This role will require an entrepreneurial mindset, a strong collaborative spirit, and a hands-on approach. It will cover NARS, Drunk Elephant, and Dr Dennis Gross in key markets across Latin America*.

* Mexico, Chile, Argentina & potential new markets (does not include Brazil, managed locally)

WHAT YOU WILL DO

Marketing

• Act as the regional liaison between global brand teams and local distributor teams to lead all marketing initiatives, provide regional input and seek proper brand holder approvals
• Lead the newness forecast process for sellable, POSM, visual merchandising and analyze submissions to ensure proper coverage, forecast accuracy and adequate investment levels
• Develop Regional Assortment based on cost of goods thresholds, discontinuations, and regulatory restrictions, taking into account brand objectives, investment requirements and distribution specificities
• Collaborate with distributors and LATAM PR/Digital team to ensure seeding, content creation, media plans and digital initiatives align to marketing strategy, directly supporting ideation, approvals and execution when needed
• Lead bi-annual competitive price analysis
• Prepare launch feedback performance reports, including sales analysis and monthly retail sales consolidation to brand holders
• Share findings on market trends (customer prices, products, and competition) to identify market-specific needs for products and promotions
• Align promotional product offer and creative concepts to brand guidance
• Forecast promotional materials and review with Commercial Team / Distributors
• Localize global retailer decks to support distributors with retailer sales meetings

Visual Merchandising

• Ensure compliance with visual merchandising standards, visual rights, and brand guidelines across all markets
• Enhance the brand's DNA across the region by partnering with the Store Design and Merchandising Manager and brand holders on the development of new counters and retail concepts
• Closely manage visual merchandising updates for distribution (Sephora, Ulta, Perfumeries, Department Stores), ensuring local adaptations reflect proper exhibition of assortment, newness, & removal of discontinued items
• Develop and communicate merchandising tools, including launch and promotional layouts, regional planogram updates, and recommendations for specific merchandising needs.

WHO YOU ARE

• Bachelor's degree in Marketing or related field
• 4-6 years of relevant experience; experience within a related industry is preferred
• Strong marketing acumen and analytical skills
• Strong organizational skills with high attention to detail and the ability to manage multiple priorities
• Excellent written and verbal communication skills
• Fluent in English and Spanish
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Ability to work collaboratively with cross-functional teams and external partners
• Ability to travel as required

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law