LATAM Digital Marketing Lead - Beauty Brands

Brobston Group; Miami (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

Shiseido Americas is seeking a digital marketing lead to develop and execute brand-specific LATAM strategies across multiple consumer touchpoints, including paid media, PR/ePR, influencer activations, and digital commerce initiatives. The role requires an entrepreneurial mindset, collaboration across brand teams, distributors, and retailers, and fluency in English and Spanish.

Travel up to 15% may be required.

Qualifications

• 2-3 years of relevant work experience in marketing or related field.
• Strong marketing acumen and analytical skills.
• Travel availability 10–15% for brand events & seminars

Responsibilities

• Lead the 360 digital marketing strategy per brand.
• Establish a short to mid-term digital marketing roadmap per brand, aimed at elevating the consumer journey across multiple consumer touchpoints.
• Design digital strategies that encompass special brand activations, paid media, PR & ePR, influencer activations, trade & visibility, and CRM.
• Drive digital marketing initiatives from creation to execution by collaborating with the Sr. E-Com Development Manager, brand marketing teams, commercial & distributor teams.
• Ensure synergies across digital 360 and all other marketing initiatives, to contribute to a comprehensive and strategic marketing plan.
• Function as the digital marketing expert on digital brand initiatives & competitive actions.
• Work with Shiseido Group's digital resources, brand holders, retailers, and LATAM stakeholders to explore and implement digital tools across the digital space

Skills

Marketing analytics

Interpersonal skills

Entrepreneurial mindset

English proficiency

Spanish proficiency

Education

Bachelor’s Degree in Marketing or equivalent

Tools

Microsoft Office

Job description

Shiseido Americas is seeking a digital marketing lead to develop and execute brand-specific LATAM strategies across multiple consumer touchpoints, including paid media, PR/ePR, influencer activations, and digital commerce initiatives. The role requires an entrepreneurial mindset, collaboration across brand teams, distributors, and retailers, and fluency in English and Spanish.

Travel up to 15% may be required.