Regional Beverages Sales Leader: Growth & Partnerships

Different Technologies Pty Ltd.; New Jersey; On-site; USD 150,000 - 210,000; Full time

Job summary

Happy Dad is seeking a Regional Sales Director to lead sales performance across New Jersey, New York, and Philadelphia, driving revenue growth, distribution, and market execution with distributor partners and key accounts.

You will build and coach a regional sales team, collaborate with Sales Strategy, Marketing, Trade Marketing, Finance, Operations, and other internal teams to translate strategy into results, balancing strategic planning with hands-on market leadership.

Qualifications

• 10+ years of sales experience in beverage alcohol.
• 3–5 years of sales leadership and people management preferred.
• Advanced understanding of the U.S. three‑tier beverage system.
• Demonstrated track record of driving revenue, volume, and distribution.
• Strong experience managing distributor relationships and accountability to business objectives.
• Experience across multiple channels: chain, independent, liquor, grocery, on‑premise.
• Strong analytical capabilities with syndicated and distributor data.
• Proficiency with Google Workspace, Excel, PowerPoint, and related tools.
• Willingness to travel up to 40%.

Responsibilities

• Lead regional sales leadership and performance to achieve annual goals.
• Inspire and coach regional sales teams and drive accountability for KPIs.
• Build and sustain relationships with distributor principals and senior leadership.
• Drive market planning, promotions, pricing programs, and brand initiatives.
• Provide regular reviews and market insights to senior management.

Skills

Sales leadership

Distributor management

Forecasting

Market analytics

Cross-functional collaboration

Travel readiness

Education

Bachelor's Degree preferred

Tools

Circana/IRI

VIP

Karma

CRM platforms

Job description

Happy Dad is seeking a Regional Sales Director to lead sales performance across New Jersey, New York, and Philadelphia, driving revenue growth, distribution, and market execution with distributor partners and key accounts.

You will build and coach a regional sales team, collaborate with Sales Strategy, Marketing, Trade Marketing, Finance, Operations, and other internal teams to translate strategy into results, balancing strategic planning with hands-on market leadership.