Regional B2B Events Lead for Tech Growth

Maker Lab; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Maker Lab is seeking an Events Marketing Manager to drive regional B2B event strategy and execution for our tech client, creating impactful experiences that amplify brand presence and accelerate business growth.

You will collaborate with internal teams and external partners to define objectives, manage budgets, and oversee vendors, venues, speakers, and on-site execution across APAC. This role also involves PMO oversight and post-event performance analysis.

Qualifications

• BA/BS degree or equivalent experience.
• 8+ years of event marketing or management experience, preferably B2B.
• Proven track record delivering events on time and within budget.
• Outstanding organisational skills with attention to detail and multi-event management.
• Strong relationship-building with agencies, cross-functional teams, and vendors.
• Willingness to travel regionally across APAC.
• Outcome-driven with focus on delivering results aligned with business objectives.
• Excellent English communication and presentation skills for APAC projects.

Responsibilities

• Define event objectives, scope, deliverables, and KPIs with internal and external stakeholders.
• Develop and manage event budgets for cost efficiency and resource adherence.
• Serve as liaison to event agencies, vendors, and partners with clear briefs and quality execution.
• Coordinate cross-functionally across Marketing, Sales, Research, Sponsorship and other teams for content, audiences, logistics, speakers, venues and AV.
• Act as PMO for events: manage timelines, communications, deliverables, and risk mitigation.
• Produce post-event reports and actionable recommendations based on KPI analysis.

Skills

Event marketing

Budget management

Vendor liaison

Cross-functional collaboration

APAC travel experience

Education

BA/BS degree or equivalent

Job description

Maker Lab is seeking an Events Marketing Manager to drive regional B2B event strategy and execution for our tech client, creating impactful experiences that amplify brand presence and accelerate business growth.

You will collaborate with internal teams and external partners to define objectives, manage budgets, and oversee vendors, venues, speakers, and on-site execution across APAC. This role also involves PMO oversight and post-event performance analysis.