Events Marketing Manager

Maker Lab; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Maker Lab is seeking an Events Marketing Manager to drive regional B2B event strategy and execution for our tech client, creating impactful experiences that amplify brand presence and accelerate business growth.

You will collaborate with internal teams and external partners to define objectives, manage budgets, and oversee vendors, venues, speakers, and on-site execution across APAC. This role also involves PMO oversight and post-event performance analysis.

Qualifications

• BA/BS degree or equivalent experience.
• 8+ years of event marketing or management experience, preferably B2B.
• Proven track record delivering events on time and within budget.
• Outstanding organisational skills with attention to detail and multi-event management.
• Strong relationship-building with agencies, cross-functional teams, and vendors.
• Willingness to travel regionally across APAC.
• Outcome-driven with focus on delivering results aligned with business objectives.
• Excellent English communication and presentation skills for APAC projects.

Responsibilities

• Define event objectives, scope, deliverables, and KPIs with internal and external stakeholders.
• Develop and manage event budgets for cost efficiency and resource adherence.
• Serve as liaison to event agencies, vendors, and partners with clear briefs and quality execution.
• Coordinate cross-functionally across Marketing, Sales, Research, Sponsorship and other teams for content, audiences, logistics, speakers, venues and AV.
• Act as PMO for events: manage timelines, communications, deliverables, and risk mitigation.
• Produce post-event reports and actionable recommendations based on KPI analysis.

Skills

Event marketing

Budget management

Vendor liaison

Cross-functional collaboration

APAC travel experience

Education

BA/BS degree or equivalent

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We’re looking for an Events Marketing Manager to drive regional B2B event strategy and execution for our tech client, creating impactful experiences that amplify brand presence and accelerate business growth.

Role:

• Collaborate with internal teams and external stakeholders to define event objectives, scope, deliverables, and KPIs, ensuring performance is tracked effectively.
• Develop, manage, and monitor event budgets to ensure cost efficiency and adherence to approved resources.
• Serve as the primary liaison for event agencies, vendors, and partners; provide clear briefs and oversee quality execution.
• Coordinate cross-functionally with Marketing, Sales, Research, Sponsorship, and other stakeholders to ensure alignment across all event elements, including content, audience acquisition, event logistics, speaker management, venue sourcing, vendor coordination, AV and technical production, marketing and promotion, and on-site execution.
• Act as the Project Management Office (PMO) for events, managing timelines, deliverables, communications, and mitigating risks for successful execution.
• Compile post-event reports analysing performance against KPIs and deliver actionable recommendations for improvement.

You:

• BA/BS degree or equivalent experience.
• 8+ years of event marketing or management experience, preferably within B2B environments.
• Proven track record managing and executing successful events from inception to completion, on time and within budget.
• Outstanding organisational skills with a keen eye for detail, managing multiple events simultaneously.
• Strong relationship-builder, adept at collaborating with agencies, cross-functional teams, and vendors.
• Experience managing regional or international events is a plus, with willingness to travel across APAC as required.
• Outcome-driven with a focus on delivering high-quality results aligned with business objectives.
• Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Contract Type: 6 months Fixed Term Contract