Recruitment Marketing Manager

Academy for Urban School Leadership (AUSL); Chicago (IL); On-site; USD 75,000 - 93,000; Full time

Benefits offered by this job

Vision insurance

401(k)

Medical insurance

Paid maternity leave

Job summary

A leading educational organization is seeking a Recruitment Marketing Manager to develop and implement marketing strategies for candidate recruitment. This role requires expertise in digital marketing, collaboration with teams to create campaigns, and management of marketing materials. Ideal candidates will have over 4 years of relevant experience and a strong ability to drive recruitment success. Offers competitive salary and various benefits.

Qualifications

• 4+ years of marketing experience, preferably in nonprofit or education.
• Proven experience managing digital advertising campaigns.
• Understanding of SEO strategy and website management.

Responsibilities

• Drive strategy to increase the number of qualified applicants.
• Lead implementation of recruitment marketing tactics.
• Manage and evolve AUSL’s referral marketing plan.

Skills

Marketing experience

Digital advertising campaigns

Vendor relationship management

Organizational skills

Strategic thinking

Tools

Mailchimp

Slate (CRM)

WordPress

Job description

Join to apply for the Recruitment Marketing Manager role at Academy for Urban School Leadership (AUSL)

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Academy for Urban School Leadership (AUSL) provided pay range

This range is provided by Academy for Urban School Leadership (AUSL). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $93,000.00/yr

About the Role

The Recruitment Marketing Manager will drive AUSL’s marketing strategy to expand our recruitment pipeline for candidates who will join our renowned teacher training program. This role is responsible for managing multi‑channel marketing campaigns, optimizing AUSL’s digital presence, and ensuring the consistent delivery of high‑quality marketing materials across the organization. The Recruitment Marketing Manager will closely collaborate with the Communications Manager and members of the Recruitment team to create digital advertising campaigns, design drip email campaigns, contribute to recruitment social media, and manage marketing photography, videography, and marketing materials. This role reports to the Vice President of Marketing and Communications.

Key Responsibilities

Recruitment Marketing (75%)

• Drive strategy to increase the number of qualified applicants
• Lead day‑to‑day implementation of recruitment marketing tactics to drive website traffic, lead generation, and conversion
• Lead and manage recruitment marketing campaigns across channels:
• Out-of-Home (OOH): Oversee ad placements, creative design, and performance tracking
• Digital: Manage strategy and relationships with external vendors for paid digital campaigns across Meta, LinkedIn, and Google to drive traffic and conversion
• Email Marketing: Support AUSL’s recruitment email campaigns by designing strategy and using Mailchimp and Slate (CRM) to design effective drip campaigns
• Maintain and manage AUSL’s library of marketing materials across recruitment and growth teams
• Respond to and fulfill marketing requests, in collaboration with the Communications Manager
• Maintain and update the AUSL website, ensuring accuracy, usability, and brand alignment
• Manage and evolve AUSL’s referral marketing plan to increase reach and engagement
• Manage various vendor work and relationships such as work with freelance graphic designers, photographers, and print vendors
• Develop key performance indicators and monitor and report performance across marketing channels

Marketing & Brand Execution (25%)

• Conduct focus groups, interviews, and surveys to inform organizational messaging and campaign strategy
• Support development, recruitment and program team events by leading marketing projects and creating print, digital, and video collateral
• Manage the organization’s photo and video library and work with vendors to update the library bi‑annually

Qualifications

• 4+ years of marketing experience, preferably in nonprofit, education, or enrollment/recruitment marketing settings, with a preference for a strong track record of effective pipeline recruitment marketing success
• Proven experience managing digital advertising campaigns and vendor relationships
• Understanding of SEO strategy and website management (WordPress or similar platforms)
• Excellent organizational skills with the ability to manage multiple priorities
• Collaborative mindset and experience working on a high‑performing team
• Strategic, and detail‑oriented, with strong project management skills

Salary Description

$75,000 to $93,000

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Strategy/Planning

Industries

Education

Benefits

• Vision insurance
• 401(k)
• Medical insurance
• Paid maternity leave