Marketing Manager

Art and Wellness Enterprises; Bentonville (AR); On-site; USD 65,000 - 105,000; Full time

Job summary

Alice L. Walton School of Medicine (AWSOM) is seeking a Marketing Manager to lead integrated marketing, digital communications, social media, and recruitment-focused campaigns.

This role owns AWSOM’s marketing ecosystem and collaborates with the Director, Editorial Manager, and shared services teams to ensure consistency with brand standards and institutional priorities. The Marketing Manager will drive audience engagement across channels, coordinate campaigns, and analyze performance to

Qualifications

• Experience leading integrated marketing campaigns across multiple channels.
• Strong ability to develop and execute recruitment-focused campaigns.
• Proven track record in managing social media and digital advertising.

Responsibilities

• Develops and executes integrated marketing campaigns to support recruitment and awareness.
• Manages social media strategy, content calendar, and engagement across platforms.
• Oversees website content and collaboration with shared services teams.
• Monitors analytics and optimizes campaigns for performance.
• Coordinates webinars, events, and admissions marketing activities.
• Creates recruitment collateral and promotional materials.

Skills

Marketing strategy

Campaign management

Social media management

Content marketing

Digital advertising

Tools

CMS

SEO

Google Analytics

Job description

Alice L. Walton School of Medicine (AWSOM) is seeking experienced, motivated, and dedicated leaders and educators to participate in the design and delivery of an innovative four-year medical school curriculum that engages medical students in active and novel learning.

Job Description:

Job Title: Marketing Manager

Reports to: Director, Marketing and Communications

FLSA Classification: Exempt

Location: Bentonville, Arkansas (On-site)

Date Reviewed : 8/10/2026

Who We Are

Founded in 2021, Alice L. Walton School of Medicine (AWSOM) is a nonprofit, four-year MD program that will enhance traditional medical education with the arts, humanities, and whole health principles. The school’s culture embraces self-care to empower students to care for their own well-being as well as their patients’. The school’s state-of-the-art medical education facility is located in Bentonville, Arkansas on the Crystal Bridges campus, home to Crystal Bridges Museum of American Art and Heartland Whole Health Institute. The school has been granted preliminary accreditation status by the Liaison Committee on Medical Education.

About The Position

The Marketing Manager is responsible for executing integrated marketing, digital communications, social media, recruitment marketing, and website content strategies for Alice L. Walton School of Medicine (AWSOM). This position serves as the primary owner of AWSOM’s marketing ecosystem and leads audience engagement efforts across social media, digital advertising, website content, and recruitment-focused campaigns.

Working closely with the Director, Marketing and Communications, Editorial Manager, and shared services partners, this role ensures AWSOM’s marketing initiatives are effectively deployed across owned digital channels and aligned with institutional priorities, brand standards, and recruitment goals. The position serves as AWSOM’s primary liaison to the shared services web and photo/video teams and supports campaign execution through data-informed decision making and performance analysis.

Essential Duties and Responsibilities

Marketing & Campaign Management

• Develops and executes integrated marketing campaigns supporting student recruitment, institutional awareness, events, and strategic priorities.
• Coordinates campaign deployment across digital, social media, email, and website channels.
• Manages recruitment marketing initiatives and prospective student engagement campaigns.
• Coordinates promotion of webinars, admissions events, and recruitment activities.
• Supports audience development and engagement initiatives.
• Manages campaign timelines, deliverables, and performance measurement.
• Coordinates development of recruitment collateral and campaign materials.
• Supports awareness-building initiatives that advance institutional goals and priorities.

Social Media Strategy & Management

• Leads AWSOM’s social media presence across LinkedIn, Facebook, Instagram, and emerging platforms.
• Develops and maintains the social media content calendar in collaboration with the Editorial Manager.
• Coordinates deployment of editorial content through social media channels.
• Creates channel-specific social media plans that support institutional goals.
• Manages audience engagement and community management activities.
• Monitors social media trends, audience sentiment, and competitor activity.
• Supports executive and leadership social media initiatives.
• Coordinates promotion of news stories, blogs, events, campaigns, and institutional initiatives across social channels.
• Oversees paid social media advertising campaigns.
• Tracks performance and recommends optimization strategies.
• Develops social media analytics, reporting, and audience growth insights.

Website Content Development & Management

• Serves as AWSOM’s primary website content manager and institutional liaison to the shared services web team.
• Develops and maintains website content strategy in alignment with recruitment, awareness, and institutional goals.
• Coordinates website editorial planning in collaboration with the Editorial Manager.
• Maintains accurate and current recruitment-related content, including admissions information, webinars, events, campus visits, and application resources.
• Coordinates updates for program, curriculum, faculty, leadership, and institutional information.
• Submits, prioritizes, and manages website update requests through the shared services web team.
• Provides content, requirements, and business needs for new web pages, landing pages, and site enhancements.
• Coordinates implementation of news stories, blog content, feature stories, and campaign content developed through the editorial process.
• Partners with the shared services web team to support content publishing, CMS workflows, and site maintenance activities.
• Reviews website content regularly to ensure accuracy, consistency, timeliness, and brand alignment.
• Collaborates with the shared services web team on SEO best practices and content optimization efforts.
• Utilizes web analytics and performance data to identify opportunities for content improvement, recruitment engagement, and audience growth.
• Evaluates website user experience from a content and communications perspective and provides recommendations for enhancements.
• Coordinates updates to faculty, staff, and leadership directories.
• Partners with the shared services web team to support website accessibility compliance and content standards.
• Serves as the primary point of contact for AWSOM stakeholders regarding website content needs and priorities.

Digital Advertising & Audience Development

• Manages digital advertising campaigns across search, display, social media, and other digital platforms.
• Coordinates paid recruitment marketing initiatives.
• Develops audience targeting and segmentation strategies.
• Monitors campaign performance metrics and conversion goals.
• Optimizes campaigns based on performance data and institutional goals.
• Evaluates channel effectiveness and recommends media investments.
• Supports lead generation, engagement, and enrollment-related marketing initiatives.

Analytics & Reporting

• Develops regular reports related to website performance, social media performance, digital advertising, recruitment marketing campaigns, and audience growth.
• Analyzes trends and provides recommendations for improvement.