Recruitment Marketing and Employer Brand Manager

National Veterinary Associates; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

A leading global pet care organization is seeking a creative Recruitment Marketing and Employer Brand Manager to enhance engagement with top talent. This remote role will involve executing recruitment strategies while working collaboratively across teams to elevate the employer brand within the equine veterinary industry.

Benefits

Comprehensive benefits program including medical, dental, vision

401k with employer match

Paid time off including sick time

Qualifications

• 3+ years of experience in employer branding, recruitment marketing, or talent acquisition marketing.
• Strong writing and storytelling skills with a portfolio of content examples.
• Experience in facilitating workshops and training sessions.

Responsibilities

• Design and execute a measurable recruitment marketing strategy reflecting mission and values.
• Manage content calendar across various platforms for consistent candidate communication.
• Create engaging social-first content through tools like Canva and Adobe.

Skills

Employer branding

Digital content creation

Social media proficiency

Storytelling

Collaboration

Organization

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Canva

Adobe Suite

Video editing tools

Job description

NVA Equine is seeking a creative and strategic Recruitment Marketing and Employer Brand Manager to join our growing marketing team. Whether you’re an employer branding specialist, a recruiter turned marketing pro, or a digital content creator with a passion for talent acquisition, this role offers a unique opportunity to lead and shape a compelling recruitment marketing strategy within the equine veterinary industry.

Reporting to the Senior Marketing Manager and working closely with the Head of Recruiting, you'll help build and scale a cohesive brand strategy that attracts top-tier talent. You will support local branding efforts to fill high priority roles by capturing key value propositions and facilitating effective campaigns that bring the DNA of each practice to life for potential candidates.We are a fast-paced, mission-driven, and community-oriented team that believes in the human-animal bond and supports a culture of collaboration and transparency.

Key Responsibilities:

· Design and execute a measurable recruitment marketing strategy that reflects our Mission, Vision, and Core Values.

· Manage the content calendar across LinkedIn, our Careers Site, Instagram, and other platforms to ensure consistent, engaging communication at all candidate touchpoints.

· Create social-first content (video, photos, graphics, blogs) using tools like Canva and Adobe to elevate our employer brand and tell authentic people stories.

· Own and develop our LinkedIn Life page to enhance candidate experience and increase follower engagement.

· Lead local practice-level employer branding initiatives to attract candidates to specific roles in competitive veterinary markets.

· Facilitate and support Mission, Vision, and Core Values workshops at the practice level to strengthen internal alignment and community engagement.

· Partner cross-functionally with Recruiting, HR, Marketing, and Operations to ensure strategic alignment and impactful storytelling.

· Develop marketing documentation, including FAQs, user guides, and training materials to support internal teams.

· Monitor performance data from recruitment campaigns and apply insights to optimize future efforts.

· Write clear and compelling copy for campaigns and internal communications, capturing meaningful moments and showcasing our unique practice cultures.

Qualifications & Experience:

· Bachelor’s degree in marketing, communications, or a related field.

· 3+ years of experience in employer branding, recruitment marketing, brand marketing, or talent acquisition marketing.

· Proficiency with social media platforms (LinkedIn, Instagram) and marketing tools (Canva, Adobe Suite, video editing tools).

· Strong writing and storytelling skills with a portfolio of content examples (preferred).

· Experience in facilitating or supporting workshops and training sessions.

· Familiarity with recruitment funnels and the candidate lifecycle.

· Excellent organization, prioritization, and time management skills.

· Strong presentation and collaboration skills—comfortable working with cross-functional teams.

Other Requirements:

· Remote position (U.S.-based) with occasional travel (~10% annually).

· Passion for the human-animal bond and an understanding of the veterinary field.

· Enthusiastic about working in a non-hierarchical, transparent, and trust-based culture.

· Resourceful, proactive, and able to make independent judgments in a fast-paced environment.

Why Join Us?

About the Role:

NVA Equine is seeking a creative and strategic Recruitment Marketing and Employer Brand Manager to join our growing marketing team. Whether you’re an employer branding specialist, a recruiter turned marketing pro, or a digital content creator with a passion for talent acquisition, this role offers a unique opportunity to lead and shape a compelling recruitment marketing strategy within the equine veterinary industry.

Reporting to the Senior Marketing Manager and working closely with the Head of Recruiting, you'll help build and scale a cohesive brand strategy that attracts top-tier talent. You will support local branding efforts to fill high priority roles by capturing key value propositions and facilitating effective campaigns that bring the DNA of each practice to life for potential candidates.We are a fast-paced, mission-driven, and community-oriented team that believes in the human-animal bond and supports a culture of collaboration and transparency.

Key Responsibilities:

· Design and execute a measurable recruitment marketing strategy that reflects our Mission, Vision, and Core Values.

· Manage the content calendar across LinkedIn, our Careers Site, Instagram, and other platforms to ensure consistent, engaging communication at all candidate touchpoints.

· Create social-first content (video, photos, graphics, blogs) using tools like Canva and Adobe to elevate our employer brand and tell authentic people stories.

· Own and develop our LinkedIn Life page to enhance candidate experience and increase follower engagement.

· Lead local practice-level employer branding initiatives to attract candidates to specific roles in competitive veterinary markets.

· Facilitate and support Mission, Vision, and Core Values workshops at the practice level to strengthen internal alignment and community engagement.

· Partner cross-functionally with Recruiting, HR, Marketing, and Operations to ensure strategic alignment and impactful storytelling.

· Develop marketing documentation, including FAQs, user guides, and training materials to support internal teams.

· Monitor performance data from recruitment campaigns and apply insights to optimize future efforts.

· Write clear and compelling copy for campaigns and internal communications, capturing meaningful moments and showcasing our unique practice cultures.

Qualifications & Experience:

· Bachelor’s degree in marketing, communications, or a related field.

· 3+ years of experience in employer branding, recruitment marketing, brand marketing, or talent acquisition marketing.

· Proficiency with social media platforms (LinkedIn, Instagram) and marketing tools (Canva, Adobe Suite, video editing tools).

· Strong writing and storytelling skills with a portfolio of content examples (preferred).

· Experience in facilitating or supporting workshops and training sessions.

· Familiarity with recruitment funnels and the candidate lifecycle.

· Excellent organization, prioritization, and time management skills.

· Strong presentation and collaboration skills—comfortable working with cross-functional teams.

Other Requirements:

· Remote position (U.S.-based) with occasional travel (~10% annually).

· Passion for the human-animal bond and an understanding of the veterinary field.

· Enthusiastic about working in a non-hierarchical, transparent, and trust-based culture.

· Resourceful, proactive, and able to make independent judgments in a fast-paced environment.

Why Join Us?

Be part of a growing, innovative company in the veterinary space with a meaningful mission.
Shape and elevate our employer brand across North America. Collaborate with a dedicated, values-driven team that believes in doing great work—and having fun doing it. Opportunity to make a direct impact on hiring strategies, recruitment outcomes, and team culture.

National Veterinary Associates is a leading global pet care organization united in the love of animals and the people who love them.

NVA, a community of approximately 1,400 premier locations consisting primarily of general practice veterinary hospitals in addition to equine hospitals and pet resorts, and Ethos Veterinary Health, which consists of 145 world-class specialty and emergency hospitals, are rooted in a culture of compassion and innovation.

NVA and Ethos Veterinary Health’s innovative, collaborative approach underpins a shared commitment to delivering exceptional veterinary care. For more information, visit www.nva.com.

NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act.

NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.