Brand Marketing Manager

Gannett Co., Inc.; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

Gannett Co., Inc. is seeking a dynamic Brand Marketing Manager to join their Brand Marketing + Creative Studio team. This role focuses on driving brand strategy, executing campaigns, and fostering collaboration with various teams. Ideal candidates will have 3-5 years of marketing experience and a strong creative and strategic vision.

Qualifications

• 3-5 years experience in brand marketing.
• Proven success in driving brand strategy.
• Strong project management skills.

Responsibilities

• Develop and execute brand and engagement campaigns.
• Drive end-to-end campaign orchestration.
• Build and implement marketing strategies.

Skills

Creative problem-solving

Project management

Communication

Brand marketing insights

Job description

Posted Wednesday, June 18, 2025 at 4:00 AM

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com

Are you ready to make a significant impact on one of the most recognized media brands in the world? Gannett / USA TODAY NETWORK is seeking a dynamic and passionate Brand Marketing Manager to join our innovative Brand Marketing + Creative Studio team. This pivotal role sits at the heart of our cross-functional teams, driving our brand strategy and spearheading initiatives that forge authentic connections with our audience.

As a Brand Marketing Manager, you will be a key player in shaping the future of our brands. You will be in charge of developing and executing groundbreaking brand, acquisition, and engagement campaigns that drive audience growth for our local news brands within the USA TODAY Network. Your expertise in brand strategy and management will be crucial in creating the next big breakthrough in brand campaigns and enhancing the consumer experience.

Why This Role is Exciting:

• Strategic Impact: You will be responsible for building and driving the brand strategy for our campaigns, directly influencing audience growth and brand perception.
• Creative Leadership: Lead the creative process from brief creation to in-market optimization, working with both local teams, the internal Creative Studio, and creative agencies, to bring your vision to life.
• Collaborative Environment: Engage with cross-functional teams, including editorial, product, acquisition, and retention, to ensure our brand strategy is seamlessly integrated into all marketing efforts.
• Innovative Projects: Drive end-to-end campaign orchestration, from establishing brand and media strategies to briefing creative teams and ensuring effective measurement and reporting.
• Constant Variety: Work with newsrooms across the country on projects that touch different markets, audiences, and content types.
• Brand Advocacy: Serve as our brand ambassador, sharing and teaching our brand story across the network.
• Purposeful Work: Partner with local newsrooms to craft campaigns that support the critical institution of local journalism.

Your Responsibilities:

• Build and implement marketing and go-to-market strategies around dedicated content business lines, driving key business and customer metrics in coordination with the Marketing team, including Growth, Retention, Social, and PR.
• Contribute to overarching brand strategy, visual identity and tone of voice, and ensure their consistency across campaigns and communications.
• Develop strong integrated marketing plans across digital and traditional platforms.
• Lead conversations with external creative/media agencies and internal teams to ensure brand strategy drives integrated marketing campaigns.
• Drive end-to-end campaign orchestration, establish brand and media strategies, brief creative teams, traffic assets, and ensure measurement and reporting are in place.
• Partner with enterprise data teams to socialize campaign strategy, results, and learnings in presentations to key stakeholders, including executive leadership.
• Identify and leverage trends and insights to inform relevant and memorable creative strategies.

What You Bring:

• 3-5 years of experience in a brand marketing function at a publisher/brand or as a brand strategist in a brand/creative agency.
• Proven success in driving brand strategy and managing breakthrough consumer campaigns.
• Strong creative problem-solving skills and the ability to use insights and data to guide business decisions.
• Excellent project management skills and experience managing complex, collaborative projects with multiple stakeholders.
• Ability to build strong relationships with internal stakeholders from creative, editorial/content, product, sales, and growth marketing teams.
• Exceptional verbal and written communication skills, with experience conveying ideas to consumers and large cross-functional teams.
• A keen understanding of brand marketing trends and culture, and innovative ways brands can create meaningful connections with consumers.
• Hands-on experience and a roll-up-your-sleeves attitude.

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The annualized base salary for this role will range between $80,000 and $100,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].