Real Estate Marketing Manager

Placements24; The Islands (MS); Hybrid; USD 37,000 - 55,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Flexible hybrid work arrangement

Professional development and training

Creative marketing autonomy

Dynamic team environment

Job summary

Placements24 seeks a Real Estate Marketing Manager to lead marketing for Paarl properties, crafting compelling narratives and managing budgets. You will drive digital and traditional campaigns, create engaging collateral, and analyze performance to optimize ROI.

You will balance remote planning with on-site project management in a hybrid role, coordinating with sales and brand teams across the Paarl market.

Qualifications

• Proven experience in marketing with a specialization in real estate marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Excellent copywriting, communication, and presentation skills.
• Experience in budget management and campaign performance analysis.
• Knowledge of the Western Cape real estate market, specifically Paarl.
• Ability to work effectively in a hybrid environment, balancing remote planning with on-site project management and team collaboration.

Responsibilities

• Develop and implement innovative marketing strategies for real estate listings.
• Create engaging marketing collateral, including brochures, online listings, social media content, and virtual tours.
• Manage digital marketing campaigns, including SEO, SEM, social media advertising, and email marketing.
• Coordinate with sales teams to ensure marketing efforts align with sales objectives.
• Track and analyze marketing campaign performance, providing regular reports on KPIs and ROI.
• Oversee the agency's brand presence and reputation within the Paarl community.

Skills

Real estate marketing

Digital marketing

Copywriting

Communication

Presentation skills

Budget management

Campaign performance analysis

Hybrid collaboration

Campaign planning

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEO tools

Job description

About the Role

Our client is seeking a creative and strategic Real Estate Marketing Manager to lead marketing efforts for properties in Paarl, Western Cape . This role will involve developing and executing comprehensive marketing campaigns to attract buyers and tenants, utilizing both digital and traditional channels. The position offers a hybrid work model, providing flexibility while ensuring active engagement with the local market and team. You will be responsible for crafting compelling property narratives, managing advertising budgets, and analyzing campaign performance to optimize results within the beautiful Paarl region.

Key Responsibilities

• Develop and implement innovative marketing strategies for real estate listings.
• Create engaging marketing collateral, including brochures, online listings, social media content, and virtual tours.
• Manage digital marketing campaigns, including SEO, SEM, social media advertising, and email marketing.
• Coordinate with sales teams to ensure marketing efforts align with sales objectives.
• Track and analyze marketing campaign performance, providing regular reports on KPIs and ROI.
• Oversee the agency's brand presence and reputation within the Paarl community.

Requirements

• Proven experience in marketing, with a specialization in real estate marketing.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Excellent copywriting, communication, and presentation skills.
• Experience in budget management and campaign performance analysis.
• Knowledge of the Western Cape real estate market , specifically Paarl .
• Ability to work effectively in a hybrid environment, balancing remote planning with on-site project management and team collaboration.

Benefits

• Competitive salary with performance-related bonuses.
• Flexible hybrid work arrangement.
• Opportunities for professional development and industry training.
• Creative freedom to develop and execute impactful marketing campaigns.
• Dynamic team environment with a focus on innovation and results.